Andy Rubin's Essential Smartphone Will Be Exclusive To Sprint
The much hyped Essential Phone from Android co-founder Andy Rubin will only be available from Sprint. However, potential Essential Phone owners still have the choice which U.S. carrier to use if they purchase from the company website.
According to Essential President Niccolo de Masi, the company chose Sprint because it believes it is the "network of the future." De Masi also stressed that Essential is betting on "where the market is going as opposed to where the market was." Sprint will also be investing its efforts on the Essential brand, something that the company deemed vital.
Despite the accolade Essential is raining on Sprint, the carrier still lags behind Verizon Wireless, AT&T, and T-Mobile as the top networks in the United States. ARS Technica noted that de Masi and the company believes that Sprint has shown that it can improve on its current number four standing and it is capable of doing so in the near future.
USA Today reported that another factor that led to Sprint being the exclusive U.S. carrier for the Essential Phone is its boss. Eighty-three percent of Sprint is owned by SoftBank whose CEO, Masayoshi Son, is a close friend of Rubin. Additionally, Rubin acts as an advisor to the SoftBank Vision Fund.
Essential's decision to tie-up with Sprint exclusively garnered some detractors as expected. Some believe that the move is too risky and "is a recipe for failure."
Sprint will have working samples of the Essential Phone in its numerous outlets for those curious about it. The carrier will also have people available for those with questions about the Essential Phone.
Aside from Essential's website and Sprint, the Essential Phone will be available in Best Buy. The unlocked Essential phone will cost $699 at the company website. Those who want the accessory 360 camera needs to add $50.
Andy Rubin's Essential Faces Trademark Infringement Issues
Andy Rubin is facing a trademark infringement case after, Spigen, a smartphone case maker revealed that it owns the trademark for the "Essential" name.
Andy Rubin's Essential Is Eyeing A Google Glass Successor
Andy Rubin's Essential Products reportedly holds a patent for a pair of smart glasses that may come with augmented reality support.
Andy Rubin To Create Amazon Echo's Rival
Andy Rubin announced his company's version of the Amazon Echo and Google Home -- the Essential Home.
Andy Rubin Unveils Essential Phone, Should Apple And Samsung Worry?
Andy Rubin's Essential Phone is highly capable of battling it out with Apple and Samsung .
Essential Phone Gets FCC Approval; Launch Date Imminent?
Andy Rubin's new Essential Phone was found passing through the FCC which is an important step in the process of being able to sell a tech product in the United States.
MORE IN ITECHPOST
Link Building & Guest Posting Updates- 2020
Over the years, the importance of high-quality backlinks has only increased. What once used to be a quantitative measure, is now qualitatives in nature. In other words, the links are now scanned for the quality they bring in, along with the number of links.
How Do Personal Emergency Response Systems Work?
Personal emergency response systems, known as PERS for short, are systems that help people to raise the alarm and get immediate help when a medical or personal emergency occurs. They are ideal for older people and anyone with a mobility issue or an injury or illness that can cause falls.
New Lawsuit Alleges Fortnite Video Game Is as Addictive as Cocaine
Epic Games, creator of the popular Fortnite video game, has been hit with a new lawsuit that alleges the game is as "addictive as cocaine" and that Epic has targeted children with its marketing. The popular game is played by more than a quarter-billion people.
Netflix is Raising Prices, Here’s How it Now Compares to Other Streaming Services
Once a brand gains the trust and loyalty of its market, it is only logical that it attempts to flex its dominant muscle. Such is the tale that fits the recent price hike coming from the stable of Netflix. Having baited consumers into believing that streaming, and not cable subscription, is the right way to go, Netflix has now decided to drop its own form of a bombshell on consumers in the form of price increment. The news, which was announced earlier this year, detailed that Netflix would be raising prices across all of its plans by 13 to 18 percent.