In the gaming realm, a player experiences satisfying euphoria as he/she meets his/her goal in the game. The player is hooked up in what he/she plays. It is even more satisfying if the individual or team games are won. These days, technology has even offered more than what these players could have ever experienced. It is the virtual reality.
According to a web post via CBS News, virtual reality can change a player's actions to others. According to Jeremy Bailenson, a Stranford University Professor, virtual reality is not a media experience. When it is done well, it is an experience.
The professor has a small office in the said university. In that office, he has the Virtual Human Interaction Lab wherein it has the ability to make someone's wildest dreams into a reality.
The said university studies the virtual reality in children and the effects of make believe, sources say. John Blackstone, a CBS News correspondent, stated that if someone puts on the goggles, he/she will find himself/herself from Bailenson's lab that takes him/her anywhere. In addition, their findings show that the virtual reality causes more behavioral change; it causes more engagement and it causes more influence than any other types of typical media.
Mr. Bailenson's research shows the exercise in empathy can change someone's action toward others. That is the bright side of it. However, the professor stated that there is also a downside of it most especially if the usage is not controlled or regulated. He explained that since virtual reality is consuming.
In line with virtual reality, according to Fortune, the Google executive, Amit Singh is now switching his focus from business applications to virtual reality. Since virtual reality is slowly coming to spotlight recently, Google is now expected to sell virtual reality headset, the Google Cardboard, in the United Kingdom, Canada, Germany and France.