Apple is all set to announce its flagship iPhone line-up at the upcoming media event in Cupertino on September 12. Following the recent rollout of iPhone event invites, the internet is abuzz with rumours of Apple's new naming strategy being proposed for its forthcoming iPhone line-up.
It is now being speculated that Apple might indeed move away from its conventional method of sequentially numbering the iPhone releases in ascending order from the Original iPhone to the latest iPhone 7.
Consequently, industry experts are now suggesting that Apple might indeed name its upcoming high-end flagship phone as 'iPhone Edition' along the lines of premium Apple Watch Edition.
Such a move could actually boost the iPhone sales numbers as the numbering system sounds less appealing to the masses, especially when we talk about iPhone 7s and iPhone 7s Plus. For the general public, it seems like the 7s and 7s Plus are no different to the existing iPhone 7 line-up.
As a result, Apple is expected to do away with the 7s and 7s Plus nomenclature and instead introduce the new line-up with iPhone 8 and iPhone 8 Plus as the successors to current-gen iPhone 7 and iPhone 7 Plus.
The iPhone Edition could be the premium flagship phone in the high-end segment with the newly designed chassis and a bezel-less 5.8-inch OLED display.
In addition, we are likely to see the 4.7-inch iPhone 8 and 5.5-inch iPhone 8 Plus being thrown into the mix, according to the report via Japanese Apple site MacOtakara.
The report also adds that the iPhone Edition will be touted as the 'Anniversary Edition' iPhone and will be sold in limited stocks. Some major casemakers including 9To5Toys.com have updated their internal SKUs this week to iPhone 8, iPhone 8 Plus and iPhone Edition, which adds further credence to the leak.
Sources have also confirmed that the iPhone Edition will support Qi wireless charging at a lower rate that will be supported by current Qi chargers including those installed on Starbucks. The handset will also come equipped with a stainless steel chassis with rear glass casing, facial recognition, and a bezel-less display with improved Gorilla Glass 5 protection, as per the sources.