Your choice of e-commerce platforms can make or break your business. There are a lot of platforms out there and choosing the right one can be vexing. Magento, Shopify, and BigCommerce are three of the biggest e-commerce platforms in the world and if you are currently trying to choose a platform, they are all probably on your list of places to consider.
According to the website Scandiweb.com, there are a few factors you should take into consideration before making this decision. Although they offer similar services, there are a few things that set them apart from one another. Selecting the right one for you will have a lot to do with the size of your company and what it is you sell.
If you type e-commerce platforms into a search engine, Shopify is certain to come up first. With over 800,000, customers it is one of the biggest internet businesses in the world. it is Canadian-owned and was the brainchild of three friends who only wanted to sell their snowboards online.
Shopify is known for being extremely easy to use. You can list unlimited products on a Shopify store and you can take just about any kind of payment that you want.
It is an affordable option as simple plans start out at just $29.00 a month. Its middle-range plan is $79 a month and its most advanced plan is $299 a month. It is the best option for a small home-based business.
You can display product reviews on your store and you can even get Google Adword credit on the site. You will also have hundreds of themes to choose from so you can give your site that perfect look.
Magento is most often used by larger companies. You can manage several different stores from one dashboard on this platform.
It is known for having superior SEO capabilities and offers many free marketing extensions and tools. It offers a multitude of language and currency options.
It is much more technologically complicated than the other platforms and will probably require an internet savvy person to manage its use. They do offer online classes in web development.
If you use the hosted version of Magento, the price will be customized to your business and you will have to pay an annual licensing fee. It is definitely the most expensive option of all three platforms.
Magento does offer a free open-source version of its services. It can be downloaded onto any computer. However, you will have to pay for security, hosting, and design.
Like Shopify, BigCommerce is considered affordable. Although it is cloud-based, it is quite secure. Like Magento, it offers many features for users to choose from.
The prices are exactly the same as Shopify. It is considered very easy to use, even for a novice. Your store will look like it was developed by a professional because of the many templates from which to choose.
If you currently have a website on a host such as WordPress, you can connect BigCommerce to the backend and continue to manage the site on WordPress.
You should select an e-commerce platform that fits your budget and offers a clean look. At the end of the day, your company is about your products and not your website. It is best to choose an e-commerce platform that will be simple for you to manage and easy for your customers to use.