Sales Pipeline Management Software provides businesses with a clear view of active sales opportunities being worked by their sales team. This software also highlights drop-offs and possible areas of improvement in sales processes and motions. With insights from sales pipeline management software,  revenue organizations can identify opportunities and monitor pipeline health to win more deals.

With many options to choose from, one needs to look at a few main factors while selecting the best sales pipeline software for your sales team:

• Features

When deciding on which pipeline solution to use, you must check out the features that it has. Check the functionalities of the software solution.  Check whether the features make it easy for your company to collect data and access it in dashboards that make sense for your organization (or at least pull the data into a different tool from which to generate reports).

Check whether the software connects with CRM data to create a single source of truth. Ensure that it has analytics to quantify sure leads and point out potential clients from others. Find out whether it is possible to assimilate the sales pipeline software with other business tools to avoid losing value for what you are purchasing. Most importantly, confirm the software has security features that will deny access to certain files that contain crucial customer information.

• Free trial period

Most pipeline management software solutions offer a free trial. If you intend to purchase the software, take advantage of the free trial offer (or if not a pilot) to determine if the software meets your team's needs. This offer should allow you to interact with the software. It will also help you know what it is capable of doing and whether it is an asset to improving your sales and making your work easy and precise.

• Security and Integration

All kinds of software remain vulnerable to hacking. However, it is possible to avoid hacking by ensuring that the software has protection such as antivirus or anti-spyware, etc. As you settle on a specific software ensure that it protects stored data and information collected on various customers. 

Also, ensure that the software is capable of being integrated with other business tools. That it can be used with other third-party tools and will not eventually end up being obsolete. You want it to remain relevant even as the sales company grows and it can integrate with other tools.

• Targeted Businesses

There are several categories of solutions when it comes to sales software. Knowing t whether your team requires enterprise-grade support and functionality or a lightweight solution will help narrow down to the best sales pipeline software for your org. Sales pipeline management platforms are designed to collect data specific to the customers that the company handles. Hence the need to pick one that handles data in line with the kind of buyers that interact with your company.

Generally, as you pick your pipeline management solution, make sure you understand and prioritize your needs. Shortlist the solutions based on the requirements, product features, industry experience, and functionality of your business. Take time to assess the products of the marketers you have shortlisted by using their demos. Check whether the software moves in line with your business needs and development. Then find out whether the cost is worth the benefit of the software to the company. Finally, with all these things in mind, it should be easy to select the best sales pipeline software to cater to your business.