Why Are Artwork Approval Tools Getting Extremely Popular?

Why Are Artwork Approval Tools Getting Extremely Popular?
Photo : Why Are Artwork Approval Tools Getting Extremely Popular?

Artwork Approval or Online Artwork proofing, feedback, review and approval tool is online software that helps in collaboration and helps its users with client communication. Artwork Approval Tools are Design Approval Software.

The users can upload files to a central location where other users also have access to these devices. It provides access to everyone authorized to annotate, mark, improvise or make changes in the content.

The Online Artwork Approval tools are preferred because they help to get accurate feedback even on the design pieces that are not yet done and are under process. The Artwork Approval tools save time for both the studio and the clients. It also helps in reducing interpretation mistakes. 

The Artwork Approval tools give central power to the Studios. It allows them to gather all the information that was sent and received in a single place. The Artwork Approval tools also enable a person who has a different time zone and permits them to give or receive feedback. 

Artwork Approval Management is reducing manual processes, simplifying approval cycles, and increasing overall efficiency.

Artwork management tools streamline the process to save your time and money, help you stay organized, and keep branding consistent and accurate.

Automation of Artwork Approval

Manual artwork procedures are time-consuming and prone to errors. While staff will always need to deal with package designs, the design review tools' automating steps have considerable advantages. The method of modifying existing files is made much easier using artwork automation. Let's imagine you want to change some marketing copy that appears on several different items.

Instead of painstakingly updating each product, a designer using artwork automation tools may search for and pick all necessary files, indicate the modification, and finalize the updates with a single click. Think how much time, energy, and money your team could save if you had robust artwork automation at your disposal.

Using the Artwork Automation can reduce Human Error. Because when you spend a large portion of your day copying and pasting the same update into hundreds of different files, it becomes more difficult to see minor errors, such as only duplicating a fraction of your modification. Human error is unavoidable over a long period. SO, automation can help you over that.

Also, it can improve the workflow. Assume you're launching a new brand, and you're releasing new items, upgrading existing ones, and exploring new markets with new rules every day. As a result, many brand teams are uncomfortable with their packaging workflow. 

When you consider the intricacies that brands must deal with and their vast product ranges, the appeal of artwork automation becomes clear.

Benefits of Artwork Approval Tools

The most vital organizations in the world are increasingly turning to automation to become even more powerful. But how exactly can you effectively leverage modern technology to achieve the results you're aiming for? This question remains. Innovative companies can still be further optimized and automated. When it comes to packaging and labeling, many organizations with internal solid development teams struggle with deciding when and how to implement automation and digitize their artwork and labeling workflows.

After deciding to use new technologies, most significant firms argue whether to build automation tools in-house or purchase them from outside providers. But, beyond simply buying and deploying new devices, another critical component to consider when considering a move to automation is people, the most crucial piece of the equation (more on that later).

Some of today's most substantial companies hesitate to move to digital and modernize their workflows for several reasons:


Why spend updating processes when you have the right people who are already doing an excellent job? This thinking prevents many companies from modernizing.

Employers recognize that workers are sometimes frightened by the mere mention of the word automation because they believe it threatens their jobs. Furthermore, many employees are accustomed to their routines and are resistant to change. Employees can't attain their full potential without new tools, regardless of their feelings.


If it isn't broken, don't fix it. Many companies hesitate to enact change until a catastrophic event occurs (e.g., an expensive labeling recall).

Sooner or later, companies that don't take advantage of modern tools find themselves significantly disadvantaged against those already using automation.

Need for Artwork Approval Tools


Lack of Clarity between Teams

Collaboration and clarity are critical to a successful and timely product launch. For example, various teams - product, design, branding, sales, legal, and marketing - must collaborate during the artwork approval process. The manager's job is to ensure that everyone in the company is on the same page, that timetables are clear, and that priorities are understood. Despite periodic sprint preparation and grooming, things might slip between the cracks, resulting in miscommunication and a delayed product launch.

The software helps managers assess team throughput, plan product launches precisely, and shorten product time-to-market by providing an overview of project progress.

Communication Gap

Internal communication is typically done through various methods, including email, phone, chat, and shared folders. However, this can make keeping track of vital information difficult. For example, the back-and-forth exchange of emails during the process might result in massive threads. It can also be exciting to obtain or seek up feedback, resulting in communication gaps.

Multi-user projects benefit from the platform's transparency. Versioning files allows teams to keep track of feedback. This one platform will enable collaborators to annotate, review, and approve the artwork.

Inefficient Workflows

Teams must have a comprehensive picture of the whole artwork approval process, in addition to effective communication. This is because events must occur in a specific order. For example, when the legal department has verified regulatory compliance, the brand and marketing teams must adhere to brand requirements regarding colors, fonts, and design. Unnecessary waiting might derail a product launch's overall strategy. Artwork Flow assists you in creating bespoke workflows for in-house and pre-media companies. To help teams understand the following steps, checklists can be issued and shown as a succession of activities.

Misleading Feedbacks

One of the most common problems with design proofing is unclear feedback, which can be alleviated using proofing software. Sometimes, there is misleading and ambiguous feedback received in a hurry, resulting in incomplete information for the developers.

So, having such software which automatically proofread the feedback can help to resolve this issue.

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