Whenever any new product is launched in the market, the company always makes sure that the product meets the needs and brings in efficiency for the consumer in all the ways possible. This is especially important to sites like joystickgames.com that curate games and share tips, tricks and reviews.The product should be what it claims to sell in the market, which is rare in the world of the high-end advertisement but not nonexistent.  

When the company launched the new type of Viewmaster slides, they expected it to do great, and fortunately, it did. They claimed to bring more play value in this new launch. The main task was to improve the viewing quality and the cost-performance. It proved to be a success.

This new product combined binocular optics with its disc. The new type of view master slide is viewed through a reflection in the mirror. A perfect stereo-imaging was required for the machine. The cost-effectiveness of the new type of Viewmaster slides was achieved by changing the material of the optical components to plastic and manufacturing done off-shore.

What is the Viewmaster slides?

Slide viewer is a device that Is also called a transparency viewer. It is used for film transparency. Initially, it was designed as a handheld apparatus that was provided with different slots for the insertion of different slides for viewing. With further advancement, it got upgraded with the automatic slide insertion techniques with multiple slides. 

These view masters were available in various forms, which include both self-lighted and non-lighted ones.

Though the new type of Viewmaster slides is a toy for today's age, they were big discoveries of their time. It was created by taking inspiration from already invented and widely popular devices. It had interchangeable reels provide with 14 slides. The intention behind creating it was a souvenir. The reels created by them were sold to the tourists and also for photography stores. The most popular game built by the Viewmaster was View-Master Grand Prix was it was quite hard for its time and era.

The venture of the company into the gaming world

The aim behind building the game was to complete five rounds on the board, but they incorporated a view-master in the game too. It was an exciting and fun game for the children and was, so smarty builds that it was easy for the children but also tedious because they hadn't played anything like this before as the market was far away from thinking with such futuristic thinking. It was budge-friendly too. As the product was only available in Europe, it made it even more desirable because of its exclusivity. It was not sold in the Northside of America at all.

 As the sales increased, other companies also started producing similar products. With so much popularity, this company view-master was taken up by a bigger company called Tyco Toys and later by Mattel along with another company called matchbox, and it's estimated that after that both of them are not excelling well, but efforts are made, and marketing is done to promote the company towards smaller age group sections like pre-school.

A new business

The view master's reel has 14 films with transparence in 7 pairs, making it seven stereoscopic images. It was initially marketed with its founder's picture fishing, greeting-card, and postcards. Though made for scientific purposes, there were three botanical books published which were on cacti, mushrooms, and wildflowers containing various reels from the view master as the 3D quality of the reels provides more clearance and quality and as well as for souvenir purposes. The business was so flourishing and excelling at that time the company was at its peak.

Then the real big twist came in when the inclination of the product began towards gaming, and the age group which this product attracted was children. It came in as three board games incorporated with the view-master . one of those games included model cars. It was 1 meter long and is highly eye-catching packaging. The boards were psychedelic style with detailed drawings on them. The red G view-master became most popular among those three, and the company came into the gaming industry.

Features of the product:

• View-master is a line of a special type of stereoscopes, which are cardboard discs with seven stereoscopic 3D sets of little transparent color pictures.

• Kit was originally introduced in the year 1939, which was meant for all age-group, but it attracted children most, so the new ones are created for children.

• The prior Bakelite 1962 versions were switched to lighter plastic versions for cost-effectiveness and then eventually to thermoplastic.

• From 2015-2019 the company decided to collab with a bigger company and announced a new product with a virtual reality view. These VR platforms can be attached to your smartphones. The contents can be very well seen on your phone screens which makes it more engaging for people.

• With this new addition, instead of inserting it into the view-master, you can scan the reels through augmented reality.

• It provides 360 degrees panoramas.

• It provides 3D models.

• It has minigames 

The updated version is known as DLX, which was released in 2016, features improvement in the compatibility level with small cell phones, addition in focal adjustments, and USB ports. Both the editions of view-master virtual reality were discontinued in November of 2019.

A new type of view-master slides has changed the world of gaming. Increasing rates in its compatibility with different types of the game makes it more likable for the users. It brought a new look to the laptop gaming world with the more thrilling and near reality experience has 100% increased in its sales rate. However, the discontinuation of some virtual reality versions has brought a bit of discomfort to the company. They claim to partner with the company for a feature film in 2019 based on the product, and this can be a pivoting moment as it is co-piloted by an academy-award nominee producer. It's a bright future for the company as well as the product ahead.