The world has shifted to digital means, and websites have become one of the most powerful tools of business. You can display your new products to your potential customers, reach out to a greater audience, increase your trustworthiness, and do so much more if you have a website. In fact, websites are the first thing your potential customers may want to see. But shouldn't you check on how your website is doing?
Monitoring your website is important, and here are some reasons why you should do so.
Know When Your Site Goes Offline
Your website not only increases your reach but also stores valuable information like how much time a person is spending on your site, or how they are interacting with your site, etc.
Using the right tools, you can get access to this data to know exactly what your potential customers want, and you can use it to make necessary changes to improve your services.
But all this information will be worthless if your site goes offline and you are not aware of it. Also, it may harm your business. Someone may visit your website just to see that it is offline. He/she may go to your competitor. Thus, you just lost a customer.
Your sleeping time is the office hours for a person somewhere in the world. That means any point of time can be the peak hours for your site. So, it is important that you get alerted as soon as your site goes offline.
That is why you should have a proper uptime monitoring tool that allows you to check the availability of your website. This tool will check the uptime and availability of your website every 30 seconds from ten different locations. As soon as it goes offline, it will alert you and will show you all the error codes, redirects, etc.
As soon as you know that your website has become offline and you know the reason, you can start working on fixing it immediately. This will reduce any damage that happens to your business.
Make Your Potential and Existing Customers Happy
If your website acts erratic, the performance deteriorates, or it does not work properly, no one will like sticking to your website. If your website is down for a short amount of time, then your loyal customers may stay. But if it becomes long or frequent, they may look for better alternatives, and you may not see them again.
Using proper website monitoring tools, you can continuously keep an eye on the performance of your website and know what is wrong with it. Then you can make sure that your website does not go offline at peak hours, and even if it does, you can fix it ASAP.
Maintain Your Reputation
In some cases, users rely on your website. If your website goes down and you are not aware of it, it will not only make users feel bad, but it may also destroy your reputation. It may also affect a user's opinion of your products and services.
Sometimes, things may get even worse. If your customers are dependent on your website, for example, if you are a banking company, it will cause a massive panic among people if your website goes down. The same thing once happened with Wells Fargo. People were unable to access their accounts, and they posted about it on Twitter. It caused some serious damage to the brand perception and user confidence.
Your Website May Be Working from Your Side. But What About Everyone Else's?
Network peering issues may cause users from some locations to be unable to open your site. Using a proper website monitoring tool, you can confirm that the website is up and running for everyone.
Peace Of Mind
If you don't monitor your website, you will be in constant worry about whether it is working or not. You may have to check up on your site frequently.
You need to monitor your website 24 hours a day for seven days a week because who knows when it will be malfunctioning. It is completely impractical if you want to do it manually. Also, you may have better things to do.
If you simply place a website monitoring tool, you can keep a constant watch over your website even when you are doing something else. You can just sit back and relax as the only time you will need to worry is when your website is down.
Also, if users cannot access your site, you don't have to wait for their messages to become aware of the situation. The monitoring tool will automatically alert you and your staff by sending detailed email reports as soon as the website goes down.
Will Help You Maintain Your Search Index Ranks
Improving and maintaining your search engine ranks is absolutely necessary as it helps you stand out among your competitors. Website monitoring tools will not only alert you when the website is down but will also help you discover any bloated files (JavaScript, CSS contents that make the websites load slower than usual) present on the site.
Removing those bloated will increase your page response speed. This, in turn, will help in improving and maintaining the Google ranks as page speed is an important ranking factor. It also affects the experience and satisfaction of the user. You should always try to keep your page load time less than two seconds.
They will also help you check for other website issues that are important for search engine optimization.
Your Website Might Go Down One Day or The Other
You may have hosted your website using a hosting provider that guaranteed you 99.99% uptime. So, you may think that your website will never go down and you don't have to worry about it.
Unfortunately, you are wrong. Reality is far more different than that. Mainly because what your hosting provider promises is a network uptime guarantee. But it does not guarantee you that your website or server will always work properly. So, you need to keep an eye.
Also, no website is perfect. Even big companies like Amazon, Facebook, Google, and Reddit face outages. Using a site monitoring tool will keep you extra alert and will also help you decide whether you should stick to your present host or look for a new one.
Wrapping Up
These are the main reasons why you should monitor your website using proper tools. They will inform you as soon as your website goes down and will help you improve and maintain your search engine ranks. This will help in improving the customer's confidence in your products and services. It will save you a lot of time, and you will have some peace of mind, plus you will have enough data to troubleshoot and start fixing your website immediately. So, get a good website monitoring tool and improve your business.
