Implementing a content marketing strategy for your tech startup is vital for success in today's digital landscape. According to statistics on Ziflow, content marketing generates three times as many leads as conventional marketing strategies and costs about 64% less. When it comes to content marketing, tech companies have a greater advantage than other businesses. That's because they are familiar with making data-driven decisions. However, there is a lot of competition among tech companies in terms of online content.
Interestingly, this competition doesn't revolve around who has the best solution or tech discovery. It's all about who knows how to close the gap between tech products and the audience's knowledge. So, if you're looking to stand out from the crowd, focus on creating an effective marketing strategy that entails a great content marketing plan. Read on to get insights into the top three content marketing tips for tech companies.
Create Original Content
In the modern world, consumers are overwhelmed by content that floods the internet every minute. For this reason, you need to share unique and informative information consistently to captivate your audience. You want to ensure your target audience has something relevant to talk about your technology business. One of the best ways to create original content is by collaborating with guest bloggers. So, make it a habit to invite guest bloggers to publish engaging how-to-articles, videos, images, podcasts, and infographics on your tech blog.
Likewise, make an effort to guest blog for other technology blogs and popular industry magazines. Remember, the more you publish, the more your reach expands. You also position your tech business as a thought leader, where consumers can access well-researched information with ease.
Master The Art Of Storytelling
People love good stories and hate being sales targets for any business. This means that to get your audience's attention, you'll need something captivating to say and an exciting way to do it. According to professionals from an Austin content marketing agency, having original content that tells a compelling story is necessary to your SEO effort and convert your site visitors to customers. Given that today's customers use search engines to learn everything about a tech product or service before purchasing, you can't convince them your brand is the best with boring content.
To attract your target audience, you need to master the art of storytelling in content marketing. Start by identifying your company's narrative, the motivation behind its creation, and the type of stories that align with your audience's needs. Because stories evoke emotions, you can be sure your brand's narrative will captivate your site visitors' interests.
Be Customer-Centric
A study by Deloitte reveals that a company that focuses on customers gains 60% more profits than those that prioritize their products only. With this in mind, take the time to understand your customers' pain points and needs. You can do this by developing detailed customer personas that highlight your audience's needs, gaps, and challenges. Then create content that resonates with them using their language. This way, you'll attract visitors to your business website and build connections with customers, which is key to boosting sales.
Content marketing is vital for any tech business looking to grow and succeed in the competitive industry. However, to get pleasing results, you need to implement the right tactics. This includes creating original and informative blogs, videos, podcasts, and infographics. Also, use your brand's narrative to captivate your audience. And most importantly, write content with a focus on customers, not products only.
