Microsoft just gave Xbox Live Gold users another excellent reason to continue their membership: the company will be rolling out a Time Warner Cable app sometime in the coming months and Time Warner subscribers will be able to use it to watch live programming from a variety of channels including Comedy Central, Food Network, AMC, BBC World News and Bravo.

The new Time Warner offering joins an already robust lineup of content available on the Xbox 360, which includes HBO GO and Hulu Plus. Like the rest of the TV and movie apps on the gaming console, users will be able to control the TW app using voice commands through the Kinect.

Microsoft said that the Time Warner app joins more than 120 other voice-control enabled entertainment apps available for the Xbox 360.

"TWC TV is a significant addition to Xbox 360, bringing our customers their favorite entertainment in one place-enhanced TV experience, games, movies, music, sports and entertainment apps," said Blair Westlake, corporate vice president, Media & Entertainment Group at Microsoft. "Our partnership with TWC enhances all that is available on Xbox 360 today, which will we continue expand. We're thrilled to offer TWC TV to U.S. Xbox Live members and Time Warner Cable subscribers."

Microsoft promised the app would be ready sometime this summer and users will be able to download it from the Xbox Live Marketplace, log in with their Time Warner credentials and begin watching content immediately.

"We look forward to introducing TWC TV to Xbox 360 and providing customers with this new viewing experience within the home," said Mike Angus, Senior Vice President and General Manager of Video for Time Warner Cable. "We are very excited about Microsoft's vision for entertainment and the vast possibilities Xbox offers."

In addition to the Time Warner app, Microsoft says it has plenty of other new offerings already in the pipeline and will be announcing new features specific to the Xbox One in the coming months.