According to recent statistics, 49% of people make purchases from their smartphone, and by 2022, mobile commerce will account for more than half of all online sales. Companies that follow trends and feel the market are actively creating and developing mobile applications, striving to make them as user-friendly as possible. Wondering why you should follow their example and consider building a unified commerce platform, then here are a couple of good reasons for you. Keep reading this post to know what a mobile app can do for your business and make it work for you to the fullest.

What Makes Mobile App Development a Win-Win Solution?

A mobile app is not just another platform that links your business with your target audience. It provides a whole pack of benefits:

• Convenience - a mobile version of an online store can rarely boast of high conversion rates when run on a smartphone. This is due to non-responsive design, small buttons and links. What is more, far from all customers trust mobile sites, which is not the case with a mobile application. Such solutions are made in compliance with operating system guidelines and can work offline;

• Notifications - when creating a mobile application, you can enable the function of sending notifications. Through messages, you can inform your customers about promotions, sales or new products, and can even communicate with a specific user or group of users. Push notifications are much more effective than email or SMS;

• New audience - a mobile app will allow you to increase your target audience significantly since more and more people give preference to mobile web surfing;

• Increasing sales - desktop traffic is inferior to smartphones in terms of the number of purchases made. Through the application, customers pay more and make orders more willingly. Do you want additional sales? Develop a user-friendly mobile application;

• Mobile deep linking - Deep Linking technology (deep links) allows you to transfer a customer to a specific app screen via sms or email by clicking on an advertising banner and even by a link from Google search results. This technology has a positive effect on sales growth;

• Integration with social networks and messengers - customers like to boast about new purchases or consult with loved ones about a product. In your mobile store, they will be able to do this through the sharing buttons. So new customers will come to you without any advertising costs on your end.

What Features Should a Good E-commerce Mobile App Have?

To create a user-friendly and top-performing mobile application, you need to decide on a must-have feature for both your business and your customers. Of course, the more useful features you implement, the better it is for your business. However, it is important to find a  balance instead of building a solution that just confuses a user with a ton of buttons and links. To ensure the best results, it's advisable to work with a professional marketplace app development company, as they have the expertise in building feature-rich and user-friendly applications. Here are some of the functionalities that you should prioritize:

• Catalog with sections and categories of goods;

• Search function;

• Product filter;

• Product card with description, image, and functionality in the form of buttons and other fields;

• Cart;

• Checkout pages;

• Integration with payment systems;

• A system of recommendations based on product interests/ search queries;

• Feedback functions, product rating;

• Analytics tools.

Final Say!

Creating a mobile app opens a lot of opportunities for your business. This is a tool for company interaction with their target audience, which helps to boost a customer base, the average check, and reduce the number of refusals. A mobile app can be accessed quickly, so your online store is always in the client's smartphone.