Prospective clients tend to 'go ghost' after the holiday season. Oftentimes, competitors swoop in or their priorities change.
Many businesses have to face this issue head-on with prospective clients after the holidays, so you're not alone! Fortunately, there are effective, tried-and-tested ways to guarantee re-engagement with prospective clients after the festive season. Stay ahead of planning, budget shifts and ongoing vacations. As long as you follow-up, you're sure to stay ahead of the curve.
To help you, here are 5 ways to re-engage with clients when the New Year comes around. None of them involve a hard sell, just you and the value of your business.
Start before the holidays
Before the holidays come around, make sure to arrange follow up meetings with important clients. Here, you become a priority for your clients after their return, so, make sure to snatch up a January slot for a catch-up meeting! This is a very valuable tip, as it allows you to become an integral part of your clients planning process in the New Year.
Position yourself ahead of the competition
You don't want to leave any room for competitors to poach your business in the New Year. If your client has a problem in relation to their own company, devise a solution that your business can provide. Whether that is taking paperwork off their hands, or filling a shortfall in one of their departments, position yourself as a useful asset and you won't be superseded by the competition.
Continue sharing quality content
A business-client relationship can cool quickly after the holidays. Don't let it! One way to retain the attention of prospective clients is to continue sharing quality content, wherever possible. Keep your goods and services on their mind, and, if possible, get to know your clients - what they like, dislike, their interests and hobbies. These pose good bonding opportunities, and a way to market your products in a more client-friendly way.
Aside from this, emailing blog posts and newsletters regularly helps maintain a fruitful connection and relationship with many clientele.
Reidentify their priorities
After the holidays, times can get a little...reflective. The needs and priorities of your client might not be the same as before the festive period. Any good business must have a solid plan, and a grasp of their future prospects. Connect with prospective clients over coffee or lunch, and get a sense of what they need from your business in the new year! Your product or service should remain relevant, and adaptable to their needs.
Heed your client's call
Clients want a reliable business, a business that always answers. If you have a phone system that can't handle the strain of your business, you run the risk of missing important calls with potential clientele. Opt for business phone systems By Gamma: dependable, super-fast and with an award winning cloud communications system, expressly built for businesses in need. This way, make sure you can always answer a client when they need you most.
Prospective clients, once they know you are sure to respond promptly to any enquiries, will flock back after the holidays.
