When it comes to selecting a mattress, there are so many options out there at varying levels of comfort, cost, and quality.  

Misleading information and misrepresented facts permeate online blogs, websites, and other spaces. Some posts come directly from rival mattress companies while others are written by people who do not have firsthand experience with Nest Bedding products. The inconsistencies spread about Nest Bedding product and others could make you buy the wrong mattress in the end. In addition, some companies have recently chosen to employ unhealthy marketing practices to promote their products in what is a very competitive mattress/bedding industry.

To give you a clearer view, this is going to make a side-by-side comparison of Nest Bedding with products from Awara. 

So, if you are in a split decision between buying from Awara or Nest Bedding, or if you want real facts and information for the time when you finally decide to make a purchase, you've come to the right place. After reading this post, you will no longer doubt which brand produces superior mattresses that will always meet your needs. So, let us dive in.

Marketing Strategy

Although not a product comparison, the marketing strategy adopted by a brand can give you insights into their products. Awara Sleep sells mattresses with many similarities to those of its competitors. 

However, Awara's marketing and advertising cleverly omit the truth about their competitors' (e.g., Nest Bedding) products. Instead, they create fake headlines that give Awara's products an online advantage that isn't always deserved.

Nest Bedding believes that consumers have the right to comprehensive product knowledge. That's why Nest offers detailed information regarding product features and certifications on their website. Nest Bedding believes in product transparency and offers clients open-book truth. Nest Bedding follows a fair-trade practice, unlike Awara's greenwashing of its products to twist the truth about the origins of its materials and the superiority of its product line-up when Awara mattresses simply an inferior product to the message the brand tries to maintain digitally.

Certified Organic?

While the Nest Bedding mattress is certified fully organic from top to bottom, including the latex, Awara uses organic materials only on the top of their mattress, while the rest of the mattress, including the latex, isn't made 100% organic at all. 

To make it sound better to the customer, since it isn't certified organic like Nest Bedding mattresses, Awara's latex is "rainforest alliance certified." The 'rainforest alliance' approves,  but Awara still does not provide a 100% organic latex in its products, but will make you believe that they do.

Nest's 100% completely organic mattress and Awara Mattresses are far too close in price for one to be completely organic and the other (Awara) hardly organic at all.

Awara should have compared their queen-sized mattress to Nest Bedding's Natural Hybrid Latex Mattress with organic and non-organic certified components. This mattress is similar to Awara's queen-sized mattress. Priced at $1439, the mattress is still cheaper than Awara's. 

Awara misleadingly claims and leads buyers to believe its mattresses are certified organic but cannot approve that assertion because it isn't the truth about the product. 

To that effect, Awara is greenwashing its mattress by mischaracterizing its quality in comparison with a superior mattress.

Returns

Nest Bedding and Awara are similar in that they both offer a "Forever Warranty." 

Having a comprehensive list of dos and don'ts is the backbone of any good warranty. Nest Bedding is open and upfront with their list.  However, since the "Forever warranty" on the Awara website is consciously written to be vague, and hard to locate, you must rely on its customer service team. When you reach out to Awara customer service, they respond that Awara will automatically replace or repair your mattress at no cost if you experience defects like structural breakdown and defects arising from manufacturing.

Although Nest Bedding has a similar warranty, it covers other defects besides normal wear-and-tear. Nest Bedding's warranty claims are naturally and immediately addressed. Nest Bedding does request a short video or a photo of the product in question. But isn't that a fair trade-off when sending you an entirely new replacement mattress?

Hybrid Designs

Awara claims that Nest Bedding's Hybrid Organic Latex mattress is the closest analog to theirs. So, let's compare them. 

The two mattresses have similar construction, which makes sense because they both contain non-organic certified and organic certified components. However, Awara mattresses forgo a deeper comfort layer by adding a transition layer. 

The latex in Awara's products is Rainforest Alliance Certified, meaning that it is harvested in a sustainable and eco-friendly manner. That isn't the same as certified organic. If latex is certified organic, it is certified to be free of contaminants and chemicals. However, since it is expensive, Awara forgoes it.

Latex

Awara claims that Nest Bedding use only 3" of GOLS-Certified Dunlop Latex, but they use 4". Then, they assert that it isn't a good idea to use the 3"-thick layer on top and the harder 1" transition layer underneath Nest mattresses. They claim this might make the mattress "less durable" than theirs.

Awara compares its product with Nest's certified organic hybrid, we reiterate that Nest mattresses are 100% certified organic from bottom to top, while Awara's latex mattress is not.  Additionally, Nest's decade's worth of experience has taught them that a good mattress should counterbalance support with pressure-point relief. Both are necessary, and much of one without the other might cause problems with your sleep, even if your sleep on the mattress initially feels comfortable.

Nest Bedding's mattress has 4 inches of latex. One layer acts as a denser support layer to offer proper support while providing enough pressure-point relief through the top-feel layer. In addition, the denser layer prevents the coils from pushing through. Awara entered the market not so long ago and has a lot to learn about transparency with its customers.

Mattress Shipping and Free Returns

Both companies ship their mattresses to you free of cost without any hidden fees. However, Awara claims that their free returns are all about simplicity. They assert that you can return the mattress at no charge if you are unhappy with it at any point within the 365-night trial. They make the false claim that Nest Bedding does not make things easy for customers through an "abbreviated" trial period of 100 nights, and that Nest Bedding make customers keep the mattress for at least thirty days or slap a 25% restocking fee on them.

If you've had a bad posture over the years, and the doctor requires you to wear a device to straighten your spine for better posture when standing, sleeping, or sitting, you are likely to feel sore and stiff. Good posture makes you more comfortable and healthier, and the discomfort or soreness is because the muscles aren't used to it. 

Nest Bedding aims to get you the right mattress that offers the best and most comfortable sleep in the first instance, not to have customers play mattress roulette, which isn't a fun experience. That's why Nest requests you allow your body to adjust to the proper support for 30 days before you initiate an exchange or return.

Nest Bedding makes it easy for its customers to return a mattress. However, it is still challenging to find a new one. Although you might have been on the right mattress all along but did not know it because your body wasn't allowed time to adjust. You may continue sleeping on the old one. Nest Bedding makes exceptions to this 30-day adjustment time on a case-by-case basis.

Summary

In business, competition might turn unhealthy, especially when the competitor's product is inferior, and they turn to greenwashing, instead of doing the necessary research to make improvements and upgrades. 

Awara Sleep can be categorized as such. Although their products are outright inferior. This results in the company creating unhealthy business practices. Be on the lookout for similar companies. 

If you want a mattress crafted with your finances and well-being in mind, there is only one choice. Choose Nest Bedding.