Elain Brown Culture 07.18.2022 04:Jul AM EDT

'Stranger Things' Causes Kate Bush's 'Running Up That Hill' to Surpass 100 Millions, Earn $2.3 in Revenue

"Stranger Things" season 4 is totally owning the Kate Bush song, "Running Up That Hill."

The new season of this Netflix original is bringing back the title song from Kate Bush's fifth studio album, Hounds of Love, in 1985.

Both the plot of the current season and the song fit perfectly together, as the cast of "Stranger Things" is literally sometimes running up a hill of some sort.

"Stranger Things" became such a huge hit. The massive fan base of the series welcomed the new season positively, with the new characters such as Argyle, Eddie Munson, and Henry Creel as Vecna.

The series became the most watched series on the platform. Throughout the series, Kate Bush's hit song "Running Up That Hill" became the soundtrack of the intense moments in the show, and now it has just passed 100 million views.

'Stranger Things' Soundtrack

"Stranger Things" used an 80s song in the new season. Even though it was recorded about four decades ago, "Running Up That Hill," which was a smash for Kate Bush, is still considered to be one of the most popular songs in the entire globe.

The song played a significant role in the fourth season of the Netflix original series. It was used as the song that helped Max escape from Vecna's grasp.

In addition to contributing to an increase in the number of people watching the music video on YouTube, the events of "Stranger Things" have kept Bush's popular song around the top of the charts for several weeks.

According to Comicbook, over the past few days, the official music video for the song "Running Up That Hill" has amassed more than 100 million views on YouTube.

The number of views is expected to rise in the weeks to come as the series continues to maintain its current momentum.

It should come as no surprise that "Running Up That Hill" has become ingrained in the minds of such a large number of viewers.

The fourth season of "Stranger Things" is currently the second title in the history of Netflix to amass more than one billion hours of total viewing time.

This achievement comes following the premiere of the season's second volume on July 1, which consists of two episodes that run for nearly four hours combined total time.

The fourth season of "Stranger Things" is currently the most popular original series ever produced by Netflix in the English language and the second most popular original series overall.

'Running Up the Hill' Earnings

The song "Running Up That Hill," which Kate Bush released in 1985 and became a smash hit when used in the show "Stranger Things" as a talismanic song for the character Max Mayfield.

Additionally, it resulted in a windfall for her financially, generating almost $2.3 million in streaming royalties in the month after the show's most recent season was made available to the public.

It is an odd turn in the career of an artist who has received critical praise but who had not had a top 10 success in the United States until this year, 37 years after the original publication of "Running Up That Hill."

According to CBSNews, the $2.3 million in streaming royalties were generated between May 27 and June 23, although it's likely that the song will continue to earn more, given that new episodes of the show were released on Friday, July 1, which could spark ongoing interest in Bush's music.