Unfortunately, 2022 and now 2023 are shaping up to be difficult years for the tech industry. Big tech companies are laying off more employees than ever before, surpassing even the numbers seen in 2008 during the Great Recession.
Additionally, funding for new tech startups is steadily slowing down in the United States and Europe. Even though there were record levels of investment in 2021, tech investors and venture capital firms are pulling back on new investments.
As such, both tech startups and tech companies are looking to obtain new capital or expand their services. However, many are rethinking their strategy with so many market forces against tech. While using public relations is not new for most in tech, their marketing strategies are changing. C-suite executives and tech startup founders are spending more time developing faster, more innovative ways of reaching out to investors and customers.
That's where Pinnacle Public Relations Agency has found a niche in tech. A noted national media expert leads Pinnacle Public Relations, ensuring that tech companies have access to the best possible advice - from someone well aware of the intricacies of getting the right message across at the right time.
How Pinnacle Public Relations Agency is Changing PR in Tech
A new national public relations firm is looking to change how tech companies get their message heard.
Pinnacle has made waves in the tech industry since its launch earlier this year. The innovative agency brings new strategy and thought leadership to how tech companies get their message across, providing PR strategy and deliverables for everything from recruitment of venture capital firms, new capital raises, advertising of services, and differentiation from competitors.
They offer unique services tailored to any size tech company looking to capture more than just standard media coverage. Pinnacle's creative PR campaigns leverage digital outlets and expand reach beyond the traditional press circuit. Pinnacle's team realizes that sticking to the conventional press circuit doesn't cut it anymore - instead, innovative thinking is required alongside a broad range of media partners.
They have quickly established themselves as a go-to firm for forward-thinking tech companies who recognize that they need an experienced team with a different approach to navigate current market conditions.
So far, their success stories speak for themselves and show no signs of slowing down anytime soon. With a growing list of tech clients from California, Texas, Florida, Tennessee, and points beyond, Pinnacle is on a rapid rise of public relations firms to watch in 2023. As more tech companies realize that they'll need to develop better, more innovative, and unique ways of reaching potential customers and investors, companies like Pinnacle will only grow in influence.
Pinnacle Public Relations Agency: Headed by a Noted National Media Expert
Adam Horlock founded Pinnacle Public Relations in the Spring of 2022. Horlock is a contributing writer for Entrepreneur Magazine, writing on topics ranging from startups and entrepreneurship to c-suite planning and venture capital. Horlock is also featured in USA Today, Yahoo! Finance, MSN, Franchise 500, Medium, and other prominent publications and has made multiple national television appearances.
With his extensive experience in media, Horlock can help entrepreneurs and businesses get the right message in the press. He knows the distinction between simply having your message out there and genuinely having it heard. This distinction is significant, and he knows how to ensure the latter occurs.
Horlock says, "we are seeing more tech companies reach out, trying to break through a tough market right now. Many are in the middle of a capital raise or trying to expand their market share. Their current efforts are not enough to stand out, and we are helping tech companies get their brand's message heard."
Horlock continues, "right now, we have several tech clients starting or in the middle of a crowdfunding campaign on StartEngine or Indiegogo, and it is a crowded, 'loud' space with so many trying to grab limited investment dollars. It has never been more important to start any campaign with a solid strategy that breaks through the noise."
Final Remarks
Pinnacle stands out from other marketing agencies for its uniquely innovative and targeted solutions. While long-term PR campaigns are part of their offerings, Pinnacle can develop direct PR tactics that efficiently increase a business's brand awareness and gain search engine optimization benefits. It goes beyond traditional marketing strategies by delving deeper into the realm of public relations to uncover different pathways to success.
Furthermore, Pinnacle is innovating on shifts in digital trends and can react quickly if those changes affect its clients' businesses. By leveraging their expertise and speed, they give their clients the power to be more proactively adaptive in this rapidly changing market climate.
