Twitter Blue users can now write essay-long tweets if they so wish.

The company recently revealed it is making improvements and reading experience on Twitter to support new ways to share thoughts and information on its platform.

These new ways require a Twitter Blue subscription to be available for Twitter users to enjoy.

(Photo : STR/NurPhoto via Getty Images)

Twitter Blue Character Count Expansion Details

Twitter mentioned on its Twitter Write account that the improvements it is making to Twitter Blue users' writing and reading experience include support for tweets up to 10,000 characters in length and the ability to add bold and italic text formatting to their tweets. 

The addition of support for 10,000-Character-Long Tweets and text formatting could be due to the company's push to monetize the platform for long-form writing, per Tech Crunch. By increasing the character tweet limit for Twitter Blue subscribers, Twitter is giving creators more ways to keep their subscribers engaged and spend more time on Twitter, giving the company the opportunity to serve them with ads that could make the company money, per Engadget. 

Twitter CEO Elon Musk announced that creators could apply for monetization and offer subscriptions to users while being paid with the remaining proceeds after Apple/Google gets their cut. Interestingly, Google's terms show that it only charges 15% of subscription fees, which puts into question Musk's 30% cut announcement.

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Google's cut aside, creators on Twitter who decide to monetize their content on Twitter would get all of their subscription proceeds for a year, Musk explained. After the first year, iOS and Android fees would drop to 15%, though Twitter would take a small amount on top of that, depending on the volume.

Currently, creators can offer subscriptions to potential subscribers on a per-month basis with prices of $2.99, $4.99, and $9.99. Twitter's rules mentioned that creators need to be at least 18 years old, have 10,000 active users following them, and that they need to have tweeted 25 times at the minimum in the last 30 days to be eligible for monetization.

This monetization scheme is still only available to those living in the US, but Musk promises that Twitter would expand its monetization scheme to other countries soon.

Long-form Writing And Twitter Users' Reaction

Long-form writing isn't a foreign idea to Twitter. The company previously introduced a program called Twitter Notes in June 2022 but was shut down when Musk took over the company.

While many users applauded the addition of formatting text in Tweets, many people aren't as keen on Twitter's expansion of its character limit for tweets. Take, for instance, the tweets from @MaramAbdulaziz, @shilpitewari, and @carlosgil83.

Many argue that nobody has time to read 10,000 posts and that it goes against Twitter's original intention of sharing the most important information to the public using only a handful of words to do so.

The expansion may also be due to Twitter's wish to compete against Substack and its upcoming feature, Substack Notes.

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