HTC gets in on the gold smartphone trend with gold HTC One

Gold seems to be the latest trend in the smartphone world and HTC is the latest to join the party, announcing a gold HTC One for Europe.

When Apple officially announced the iPhone 5s, it confirmed that it would be adding a gold color choice for its flagship iPhone. Ever since Apple started shipping the iPhone 5s in September, the gold variant has been in the highest demand and the toughest 5s to score. HTC must assume that people really like gold phones and possibly not the fact that many people buy the gold iPhone 5s to stand out, because their smartphone won't get mistaken for last year's model. HTC has announced that it will begin offering its HTC One smartphone in a new gold color option it believes consumers want.

HTC will release the gold HTC One across Europe with a number of carriers it will announce at a later date.

"Building on the all metal design of the HTC One, and the recent success of the HTC 18 carat gold MOBO phone, we are excited to have developed our own gold device, offering yet more choice to consumers," EMEA President Philip Blair said in the press release, as published by Android Central.

The new color option still uses the same anodized aluminum unibody enclosure (in gold) and a 4.7-inch Super LCD 3 Full HD display. It's being powered by a 1.7GHz quad-core Qualcomm Snapdragon 600 processor and 2GB of RAM to keep things running smoothly. It will ship with Android 4.3 Jelly Bean, an update to KitKat will be offered in the future and it is also running the latest version of HTC Sense 5.5 out of the box.

HTC is using its own HTC UltraPixel rear camera and technology with optical image stabilization (OIS), High Dynamic Range, and a 2.1 megapixel front-facing camera. Both cameras also have the ability to record 1080p video. Its wireless connectivity options include 4G LTE radio, Wi-Fi, Bluetooth 4.0, GPS, and NFC. You'll also find dual front-facing stereo speakers with HTC BoomSound and built-in IR port, allowing you to turn the smartphone into a universal remote control and dedicated program guide.

HTC didn't mention if it has any plans to ship the gold HTC One to the U.S., but we'll stay on top of it and report back once we hear something. In the meantime, check out the new color option on the company's UK website.

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