X CEO Linda Yaccarino Says Video Calls Will Be Added to the Platform

Twitter, now slowly becoming more known as X, is getting yet another feature to make it the go-to app for many purposes. Aside from being a microblogging platform, its users will soon be able to make video calls from the app, according to its CEO.

X
(Photo : Harun Ozalp/Anadolu Agency via Getty Images)

Video Calls via X

It looks like X will be rivaling other platforms when it comes to video calls. According to the X CEO, users will be able to make video calls without having to give their phone numbers to anyone on the platform, which is the case for other messaging apps.

Right now, given that the potential feature is new, no one knows whether it will succeed in pulling in and retaining users or not. There are already a lot of well-established and widely-used video conferencing apps out there like Zoom, Google Meet, and even Meta's Messenger.

Linda Yaccarino says that at the heart of the rebrand, users need to keep their minds open that it's developing into a "global town square fueled by free expression where the public gathers in real time," as reported by Engadget.

Ultimately, the company's plan is to make an "everything app," meaning that users won't have to hop to a different app in order to fulfill necessary tasks such as payment, messaging, blogging, and as of the recent announcement, video calling.

Yaccarino expressed that there has been a lot of talk about payments between the user and a friend or a user and a creator. It might even be a convenient way for creators to be compensated, especially since X is starting to pay users who meet certain metrics.

She added that it was a "liberation that allowed us to evolve past a legacy mindset." X is very well on its way to being the app that people can use for several occasions, that is if there are users left to try them out since several are already looking into alternatives.

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X Tries to Make Up for Its Mistakes

So far, the company has been implementing changes that its users and clients would appreciate, instead of one that leaves X users thinking whether an alternative would be better. The platform is actually getting additions that are worth anticipating.

Just recently, the company has added sensitivity settings that give advertisers control over the kind of content that appears near their ads. There are three options such as relaxed sensitivity, which finds more posts to be acceptable, and conservative, a tier that filters out more keywords and products.

Content creators will also be getting a portion of the ad revenue if the ad appears in the replies to their posts. It's unclear how much of the ad sales goes to the creator, although one claims that he earned more than $24,000 from it.

The payout, sadly is only available to verified users, as reported by Tech Crunch, which means that users will have to pay for the X Blue subscription before they could become eligible. There are also certain metrics to be reached before users could qualify for the program.

Related: X is Introducing 'Sensitivity Settings' to Give Advertisers More Control

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