Nike announced former Amazon fashion executive, Muge Erdirik Dogan, as its new chief technology officer, as reported by Bloomberg.
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Nike Speaks in Confidence in Dogan's Leadership
CEO John Donahoe praised Dogan's in-depth background and history of technology, citing that her experience and leadership will help Nike land more opportunities while giving the best athlete and consumer experience. Moreover, the CEO acknowledged her skills in innovation, scale process, and efficiency that could potentially drive growth within the company.
Dogan, who was a former fashion executive, spent 16 years at Amazon. She became the president of Amazon Fashion in 2021, the same year that the company beat Walmart as the biggest apparel retailer in the US. Dogan is now replaced by Jenny Freshwater, an Amazon veteran that was previously the VP of traffic and marketing technology.
While Amazon had to shut down its brick-and-mortar clothing stores in California and Ohio, the Amazon Style stores are not directly under Freshwater's scope. Meanwhile, Dogan will be starting a new venture as she leads Nike.
Nike Focuses on Selling Merchandise Online
Nike is known for prioritizing selling more merchandise directly to customers online instead of leading them to stores. In North America, it was reported that Nike Digital sales increased by 4 percent for its Q1 in fiscal 2024. The company also now ranks at number 9 among the Top 1000 Digital Commerce 360's database in North America.
According to CFO Matt Friend, while many customers are still visiting the physical stores, 90 percent of the shopping journey starts with digital. "And so we continue to believe that our digital and physical strategies of serving consumers are the right strategy to serve demand as we look forward," he added.
Nike also owed some of its increased revenue to its mobile app. Friend also noted that the company saw "strong growth" during the quarter. There was also an increase in buying frequency among its loyalty members.
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