A worrying drop in employee engagement is sweeping the globe. In 2023, a Gallup report found that only 32% of employees were engaged, with 18% actively disengaged. Engagement percentages dropped for the first time in years, sending a sense of worry up the corporate ladder. Within marketing, disengaged employees coupled with a high rate of burnout—83%—make it difficult for leaders to navigate challenging economic times, balance supply and demand, and keep up with market expectations.
Although this news might seem bleak, it's not as bad as it seems. No one will try to tell you that employee engagement is unimportant, but it's certainly not the only driver of employee productivity. Producing high-impact and effective outcomes in any field is challenging, but for marketing professionals, productivity is often measured in campaign effectiveness and other data-supported metrics.
To Mex Emini, a thought leader in marketing technologies, the key to employee productivity isn't engagement at all; it's technology. Working in Adtech and Martech for nearly two decades, he has seen first-hand how marketing roles are changing. Positions that used to require catchy copywriting and strong social media management now need professionals who can gather data, bring it together in meaningful ways, and act on data-driven insights.
For many marketing professionals, this shift is challenging. It demands that they redevelop their skill sets, learn new tools, and rely on data when making decisions. Lacking the support and resources needed to succeed in this new ecosystem could result in a decrease in employee engagement, but with the right tools in place, engagement and productivity do not have to correlate directly with one another.
Using cutting-edge technologies, employees can automate time-consuming tasks, get a more granular look into customer data, and engage customers in the way they want to be engaged. Even at the very surface level, finding ways to make processes and roles more efficient will increase employee productivity and propel organizational productivity to new heights. Knowing that employee engagement is important but not the be-all-end-all, Mex Emini created DataFlair.Ai to improve employee productivity.
As marketing technologies changed during his tenure as a marketing technology specialist, he saw how even the smallest of process adjustments could have a massive impact and how simple automations were saving thousands of hours annually. The platform is a decision intelligence tool for the MarTech and AdTech sectors. It uses artificial intelligence and impressive data analytics capabilities to make proactive recommendations, automate campaign activities, and increase its users' ROI by 35%.
Data is all around us in our daily lives. When we purchase coffee from our favorite coffee shop down the street, buy a jacket from an online retailer, or even peruse a certain shop without buying anything, marketers are trying to get that data and turn it into action. Even without employee engagement and passion about the "why" behind this, technology can come into the picture and do all the heavy lifting, satisfying both the customer and the employee.
Decision-making using data doesn't have to be overly complex, and it doesn't even require data specialists or computer science gurus; you simply need the right technologies. Technology is already transforming how marketers reach users, but now, it's transforming the internal processes that are needed to make decisions and build strategic plans. No matter the industry or region, tools like DataFlair.Ai are the future of marketing technologies. Is your organization ready?
