Angela B. Tech 02.21.2024 22:Feb PM EST

Tinder’s Parent Company Will Start Using ChatGPT in Its Operations

We're at the point of AI technology where it's no longer surprising when a company integrates or uses AI for its business, either for streamlining operations or adding new features. This time, it looks like Tinder's parent company, Match Group, will be enlisting the assistance of ChatGPT.

(Photo : Getty Images)

ChatGPT For Dating Sites

Match Group just announced in a press release that it is teaming up with OpenAI to become a more innovative company and "spark a love affair with innovation." Although, it might not be in the way that you think as it will not be for users of its apps.

When a company announces that they are adding AI into its operations, users automatically assume that the new technology will be a part of its services. In this case, ChatGPT will only serve as a "wingman" to Match Group Employees.

The deal will provide 1,000 ChatGPT Enterprise licenses to the company and is intended to help workers lessen their workload. It will assist in several operational aspects such as improving communications, coding, design, analysis, and building templates.

Match Group Chief Technology Officer, Will Wu stated that integrating ChatGPT in their workflow has been like "adding a pinch of magic into our daily tasks," serving as a "full-on work culture revolution" that will supercharge their innovative engines.

The press release itself was even written by ChatGPT and was polished by the corporate communications team from the company. What this means for Match Group's users is unknown, as it is indicated that the newly acquired licenses will only help with employees' workload.

With the fears around AI technology, Match Group promises that their use of AI "comes with a promise of responsibility," which will be achieved by making sure that its employees know how to use the tools properly and wisely, as well as keeping privacy in mind.

AI has always been used by companies like Match Group for apps like Tinder, Hinge, and OkCupid, mostly for creating better algorithms. With OpenAI's more advanced artificial intelligence tech, this could mean that the dating apps might just run more smoothly.

What This Means for Human Jobs

As far as the press release states, Match Group employees don't need to be afraid of losing their jobs to AI automation. It was explicitly mentioned that the company will be using AI responsibly. While that usually refers to security, it could also mean that employees are there to stay.

AI is a great tool for streamlining work, but with the current functions, they still need to be monitored by human workers, such as the instance where the press release written for Match Group by ChatGPT has been edited by the communication team from the company.

The integration will likely work behind the curtains of Match Group's operations, and will not directly affect its users. This could be a comfort to those who are wary of providing certain details to AI due to the security risks that come with it, as well as the data being used to train the AI model.