Fruit of the Loom's Cornucopia: Mandela Effect or Gaslighting Campaign?

Fruit of the Loom's cornucopia in its logo has been a long-running debate between the clothing company and customers, whether the cornucopia was simply a "Mandela Effect" or a deliberate corporate gaslighting.

Talks of the "missing cornucopia" have been surfacing on the internet recently as users continue to insist that Fruit of the Loom is messing with people online.


(Photo : Kyle Marcelino/iTech Post via Fruit of the Loom)

 

A Debate as Old as Time

The argument of the supposed cornucopia has been around the internet for quite some time. TikTok user @dimelifting covered the topic last November, and Laddible brought it back last month.

The debate sparked again after X (formerly Twitter) user @Kurz_Prime replied to a two-year-old Fruit of the Loom post clarifying that their "logo never had a cornucopia."

The account showed an image of a Fruit of the Loom shirt with a faded logo of the clothing brand complete with the cornucopia.

The post immediately gained traction, with other users chiming in with other resurfaced photos of old Fruit of the Loom shirts with the cornucopia in the logo.

It is worth noting that Fruit of the Loom's logo patent registration in the U.S. Patent and Trademark Office includes a description for "baskets of fruit; Containers of fruit; Cornucopia (horn of plenty)" in the design.

The patent registration was first discovered by the Reddit poster u/HungrySerpent seven years ago.

However, the whole patent registration showed that the application was registered but was subsequently canceled or invalidated in 1988.

The patent was registered in 1974, allowing the company to distribute the logo with the cornucopia if that was the case.      

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Fruit of the Loom's Logo: A History

For Fruit of the Loom's part, the logo never existed. The company's official TikTok page even launched a series of videos refuting the online conspiracies two years ago.

Its brand history on its website does not include the cornucopia. The company, however, has yet to respond to the patent registry even after all these years.

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