It's no secret that social media has been instrumental in many aspects such as communication, business, and collaboration. You can use the platforms to further your cause, ventures, and projects as well, and here are a couple of productive things you can do.

1. Community Building

One of the many perks of social media is that you can reach a wider audience for many things, not just content reach. Social media sites like Facebook allow you to create groups or pages centered around the same topic or interest. With this, you can bring like-minded people together and create a welcoming space for them.

2. Business Promotion

Since almost everyone is on social media at least once a day for a couple of minutes, you can promote your business so more people can know about what products or services you can offer. With your posts or campaigns possibly reaching thousands to millions of people, it create a significant contribution to growing your brand.  

3. Product or Service Reviews

Create a page for a business or service that you might have where customers can leave reviews and feedback. If you're doing a good job, then others will see that what you're offering is worth their money. If customers voice their concerns, then you will know how to improve to your products and services to have more happy customers.

4. Event Planning

If you intend to host an event that accommodates a lot of people, it would be much easier to do so on social media. You can announce it through a post and tag the people you want to join, or you can create an event through Facebook's event feature to see which ones will be able to attend and how many of them there will be.

5. Creative Inspiration

Artists share their artworks online, whether it's to show people what they are capable of or if it's their way of expressing themselves. If you're an artist yourself, you can draw inspiration from various creators online and see how you can improve. You can even collaborate with them so both will reach each other's followers.

Read Also: 5 Reasons Why Social Media Presence is Important for Businesses

6. Expanding Your Knowledge

Social media is full of courses discussions, and webinars that are meant to teach people about a new skill or just provide general knowledge. While some of them need invites for participation, a lot of them are free and anyone can join in. You can even search for the topics you want to learn about and you might find courses that teach exactly that.

7. Market Research

If you're looking to start a business or be a content creator, one of the best places to analyze trends and competition is through social media. Almost every individual, company, and organization has some sort of social media presence, and you'll also get to see how many people are actually interested in them.

8. Awareness Campaign

Even with the available sources, some people might still be oblivious to certain topics, including sensitive ones. With the reach that social media can offer, you can educate the public about anything such as causes, events, and brands. Not only will this make people more knowledgeable, but it can also help reduce the spread of misinformation.

Related: 5 Ways You Can Be a Responsible Social Media User