PlayStation's head of Product Asad Qizilbash revealed that AI plays an important factor in developing games with personalization for Gen Z and Gen Alpha players.
Qizilbash shared his thoughts on the controversial topic of AI utilization in video games, citing that personalization relies upon such advanced technology.
(Photo : CHARLY TRIBALLEAU/AFP via Getty Images)
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PlayStation Exec Reveals Gen Z, Alpha Gamers Want More Personalization Features
In an interview with Sony, the executive detailed that Gen Z and Gen Alpha gamers seek more personalization as they grow up exposed to the digital world. Gen Zs are people who are born from 1997 to 2011 while Gen Alpha are born from 2010 to 2024.
"Advancements in AI will create more personalized experiences and meaningful stories for consumers," said Qizilbash. He also added that gamers today seek a more fun interaction with NPCs, which is only possible through personalization.
Like any other industry, video game companies have been struggling to create a proper balance in using AI for their upcoming titles. Some companies faced scrutiny for alleged usage of AI amid early commitment to avoid the technology.
Video Game Companies Seek Balance on AI Use
AI has been particularly popular in different fields. As for Sony, the company was previously reported for exploring the use of AI to create an accessible gaming method for visually impaired people.
Companies like Embark Studios were criticized for using AI voiceovers. The company argued that they had no intention to create games without actors, citing that they mixed recorded audio voices and AI-generated audio.
There are also several instances where gaming studios were caught using AI-generated images for their promotional posters. Eagle-eyed fans are also always quick to notice abnormalities on social media posts.
As for Qizilbash, Gen Z and Gen Alpha could be more forgiving on the usage of AI as these gamers grew up to a more advanced technology, hinting at Sony's possible move towards AI in the future.
Related Article: Sony Explores AI to Make Gaming More Accessible to the Visually Impaired
