The Frankfurt Motor Show is the biggest international motor show on the planet both in terms of its magnitude and implication to the worldwide automotive industry. Held every two years on variation along with the Paris Motor Show, Frankfurt is a colossal affair held from corner to corner of the resounding halls of the Messe exhibition center.
Planned by the IAA, the Frankfurt Motor Show is the home for the all-dominant German car manufacturing corporations. It consistently includes Volkswagen, BMW and Mercedes -- pulling to exceed each other with enormous and extravagant stances. These prominent and high-end auto dealers also showcase their state-of-the-art assembly and concept cars.
The prospects presented and the vulnerabilities posed by the digital uprising in driving emerge enormous at the automotive display inaugurating this week. The show, which unbolts to the press on Tuesday, the trade on Thursday and the wide-ranging community on Saturday, is to be promoted as the largest in the world in Germany, though the coordinators of such competing events in Geneva and Detroit would differ.
More than 900,000 guests are anticipated. The high-tech driver autopilot technology and electric mobility are huge matters at this 66th edition, which seems to be a home for 1,102 exhibitors from 39 countries. The event will be formally released by German Chancellor Angela Merkel in Germany's economic capital on Thursday.
While the frame of mind this year may be buoyant, with car makers pushing the boat out to new models and a revitalized trade and industry type of weather in the U.S. and to a lesser extent in Europe, automotive giants, on the other hand, have reason for uneasiness. The huge Chinese market is disturbed in the face of a frightening slowdown.
On the digital front, rivalry from new competitors are perplexing old-fashioned builders, with internet hulks from Silicon Valley muscling in with new online amenities and driverless cars.
Harald Krueger, chief executive of BMW, referred to completely changing the rules of the game in remarks published on Monday. He also cautioned that car manufacturers had to react more quickly to the digital revolution. Playing in many minds are the vastly exposed demonstrations especially as to how control of whatever thing from wind screen wipers to acceleration levers can be taken over from the exterior of the car by hackers by means of fairly rudimentary apparatus.