Chinese multinational tech giant Lenovo has been one of the biggest driving forces that push the PC market forward, but its name isn't tied to gaming as compared with other hardware manufacturers such as Gigabyte, MSI and Asus. However, that may soon all change as the company announced its partnership with gamers' favorite peripherals maker Razer to co-brand a new range of Razer Edition Lenovo PCs.
The two companies will collaborate to breed special Razer Edition models of Lenovo's Y series gaming desktops, which first made their debut in IFA in September of this year. The move by both companies will bring together Lenovo's manufacturing, supply chain as well as channel relationships, and Razer's immersive technology and expertise in gaming software.
"This agreement opens opportunities to advance the gaming lifestyle through world-class product in unprecedented ways. Lenovo is the world's #1 PC maker. Razer is the world's #1 gaming lifestyle brand. Together we have the passion, insight and operational capabilities to delight and empower the PC gaming community worldwide," said Razer Co-Founder and CEO Min-Liang Tan in a press release.
A glimpse of the first Lenovo with Razer's name displays the ever familiar Y series chassis, complete with the color shifting from red to Razer's signature green.
Reports suggest that Lenovo adding Razer's aesthetics to their Y series of gaming devices is just a start, and the number one PC maker promises that the partnership will also bring Razer's software expertise such as Synapse, Cortex, Comms, and tools in the future. Furthermore, Razer also has a massive and vocal user base, and prioritizes the development and improvement of its future products.
The strategic partnership between Lenovo and Razer will extend to a variety of new design and products, and both companies will also be exploring potential cross-selling opportunities in the near future.