There are a plethora of sites in the internet that impose advertisements, which somehow detracts from a hassle-free surfing experience. As such, ad blocking plug-ins for internet browsers exist to solve such a problem. However, while it's relatively easy to find one for any device a user owns, it doesn't come preloaded to save them the trouble of looking for one. Although that may soon change as Asus, a leading hardware company, has recently announced that as of early 2016, all of its mobile devices that can surf the internet will be shipping with AdBlock Plus.

Ads have been serving as a great nuisance for users in the world today. Not only that, they have also been the subject of caution as of late as it has made users more susceptible to malware, which have been plaguing the worldwide web. As such, the services of AdBlock has greatly been welcomed today. However, several media companies rely on ads to reap profits, leading to the dilemma for readers to go with subscription services should they opt to use ad blockers.

Reports suggest that an ad blocker baked into a default browser would likely have the opportunity to set a case that can stir some trouble. Asus' proprietary browser, the Asus browser, has generally a small user base of about 15 million estimated users. However, it could cause some friction if other browsers and manufacturers follow Asus' path in including ad blockers in their software.

Advertisers have gone through several lengths in promoting brands such as sponsored content or native advertising on a specific site. However, such ads are only viable solutions for popular brands with budgets to advertise on reputable sites.

At the moment, AdBlock Plus allows several ads through its filters as part of the software's Acceptable Ads program. By "Acceptable," AdBlock makes sure that the ads are unobtrusive and won't direct to malware.