With around 13.3 million customers, Samsung Galaxy S7 Edge is the best selling Android smartphone in the world for the first half of the current year.
The results have been published by the research firm Strategy Analytics. According to the published research results, Samsung is currently part of the world's top-three sold Android models. Linda Sui, Director at Strategy Analytics, said that the global Android smartphone category is outgrowing Apple iOS. Android smartphone shipments grew by five percent annually to 577.3 million in first half of 2016.
According to Phone Arena, the relatively high price of the smartphone did not stop it from becoming the best selling Android mobile device. The generous 3600 mAh battery, the 12 MP Dual Pixel camera and the new 5.5" form of its curved display are considered to be among the key features of this Samsung flagship phone.
Tech analysts point out that Samsung failed to differentiate its S6 and S6 Edge models last year. Both mobile phones were shipped with the same sized screen, whether it was curved or flat in form. On top of that, the Galaxy S6 Edge has suffered from production yield issues.
Samsung changed its marketing strategy this year. The Galaxy S7 Edge did not experience such production hiccups, but it is apparently outselling even the Galaxy S7, which features a more classic flat 5.1" screen.
With 13 million units sold, the second place is reserved for the Samsung Galaxy J2. Given the fact that this affordable model is aimed at big markets such as India, its top position on the list is unsurprising.
With 11.8 million units sold, the Galaxy S7 occupies third place. Analyzing the top three rankings, we can notice that the best-selling Androids for the first half of the year 2016 were all Samsung-made. This is proof that the South Korean company's handset marketing strategy is working particularly well. Going forward, we can expect that Samsung will keep leading the market, especially after the launch last week of the compelling Note 7 headset.