Blizzard Entertainment to drop Battle.net as they will focus solely on their own brand.
The renowned American video game developer and producer of games such as Diablo, Starcraft, and Warcraft, Blizzard entertainment, is making changes towards a better future and we should all be excited about it.
It was in November 30, 1996 when they started Battle.net service. Almost 20 years after, Blizzard is set to embark on a journey without their trademark brand. The name has caused "confusion and inefficiencies," since it doesn't easily convey itself as Blizzard's online service, Blizzard said.
The decision to drop Battle.net is a marketing strategy to better align its services. The name Battle.net has been attached to Blizzard for a long time; which gives a distinct implication to gamers that Blizzard has the best games for network games or LAN games.
However, right now, most of these games are no longer that popular compared to how they fare in the market years ago. Blizzard started pitching the idea of dropping the name early this year.
The change will be completely the name alone.Blizzard Entertainment said Battle.Net will still continue to be the "central nervous system for Blizzard games."
In the beginning, much of the company's focus was on "explaining what the service was and how it worked," Blizzard added. This included coming up with a descriptive and distinct name.
"There isn't as much of a need to maintain a separate identity" for its networking technology. The change won't happen all at once, and will be rolling out over the next several months. Blizzard continued. During the process, Blizzard will still provide important updates on their website.
There are mixed reactions when they've changed or dropped Battle.net. Some of the gamers are still confused as to whether or not Blizzard was the developer or Battle.net.