The game and its developer just can't get any break. With all the hype and promises made, No Man's Sky is considered as an epic fail in all proportions.
Now, they are dealing with some serious issues that are charged to them by ASA. The complaints are surrounded by the huge discrepancy from game trailers, screenshots, and gameplays that are being advertised in Steam.
Advertising Standards Authority has the power to remove or delete any advertisements if they believe that there's a rift in its code of conduct. If the company or advertiser refuses to comply with ASA guidelines, proper sanctions will be imposed. Consequently, removing paid advertisements is one of its sanctions.
Investigation is still on-going as ASA has contacted both Hello Games and Valved to answer all the allegations that are being pressed upon them. However, details from one of the complainants was revealed in a post on Reddit.
AzzerUK, Reddit user shared its thoughts on the never ending saga of No Man's Sky.
"The marketing of the game was very different to the end game. The end game is a shallow screenshot generator, and in some ways it reminded me of Spore.
"I figured that if we want Steam store pages for games to start falling in-line and stop misleading consumers, then it would take consumers to point these problems out to the ASA, rather than all sit around on Reddit complaining to each other but assuming that it'll all get sorted by itself eventually."
"To start forcing publishers that use its platforms to show realistic, actual, genuine, non-pre-rendered, or scripted gameplay trailers and footage, and screenshots actually taken in-game from real game code that is going to be what the consumer purchases" he added. Hoping to start a spark to look at Hello Games and Valve.
Whatever happens, we hope that No Man's Sky and its clients reconcile about their current rift. After all, video games should be fun to play with.