A man walked in an Apple Store in Dijon, France and methodically smashed one iPhone after another. The incident was caught on video by a staff while they calmly waited for security to arrive.
The man, whose identity is yet to be known, wore sunglasses and held a steel ball in his hand, which he used to hit 14 iPhones and one MacBook. After hitting the first 13 iPhones, he looked into the camera and talked about his bad experience with Apple.
"Apple is a company that violated European consumers' rights. They refused to reimburse me, I told them: 'Give me my money back'. They said no. So you know what's happening? This is happening!," he said in French and proceeded to hit another iPhone and a MacBook Air. He then walked out of the store, but a security personnel stopped him.
In another video, the situation has escalated and there are now three security guards physically blocking the man as he tries to leave. The man is seen running to the opposite direction as one guard goes after him.
The series of videos were originally posted on Twitter by @Quentin_IOS and has been retweeted 13,000 times.
Un mec détruit un Apple Store avec une boule de pétanque PARTIE 1 pic.twitter.com/XC9i8C9chH
— Qυεηтιη (@Quentin_IOS) September 29, 2016
According to The Tribune, the man was caught soon after and was arrested by the police. Local media reported that he is under investigation and facing charges for damaging thousands of dollars worth of iDevices.
In December 2011, Apple paid a fine of $750,000 for asking consumers to purchase Apple Care if they want to extend their One-Year Limited Warranty. Under EU consumer law, a two-year warranty should be granted for free. Apple has since changed their warranty policy to comply with EU consumer law. The change was explicitly written in their warranty page: "European Union consumer law provides statutory warranty rights in addition to the coverage you receive from the Apple One-Year Limited Warranty."
