The NFL has Lady Gaga front lining its 2017 Super Bowl halftime act but AT&T has signed Taylor Swift for a related event and other big events thereafter.
Taylor Swift Signed A Multi-Year Deal With AT&T
The Taylor Swift AT&T partnership will have the 10-time Grammy-winner headlining a Houston, TX event on the evening prior to the February 2017 Super Bowl. This is just a part of the multi-year deal that the singer has inked with the telecommunications giant. Lady Gaga will star in the half-time show of the Super Bowl the following night.
Details Of The Multi-Year Deal Remain Under Wraps
The Dallas-based company said on Tuesday that it will disclose more details about its "exclusive multi-year, multi-faceted" partnership with the recording artist "in the near future."
AT&T did not reveal how long the Taylor Swift AT&T partnership will last and what other types of work the Grammy winning artist will be required to perform under the contract. But the telecommunications giant stated that the "Shake It Off" singer will headline the DirectTV Super Saturday Night event of the company, which will be held in Houston on Feb.4, the night before the big game.
Venue Of The Event Revealed
The venue of the event will be at the NRG Stadium where the stage was specifically made for Swift's performance. Tickets for the event will be sold through the company's contests and promotions.
Videos of the singer's concert will also be sold through DirectTV and U-verse customers after the event. The exact date when these videos will be made available will be announced later.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways," said John Stankey, AT&T Entertainment Group CEO, in a press release.
"We're excited to get event tickets into the hands of Taylor's fans and exclusive content from the event to our customers and celebrate the combination of one of the world's biggest artists with one of the world's biggest sporting events," he added.