Chinese Startup Xiaomi Officially Enters U.S. Market with Mi Box

Xiaomi, an electronics company from China, is finally penetrating the US market by introducing the Android TV set-top box called Mi Box.

The Mi Box allows users to enjoy films and television shows even if they don't have accounts or subscriptions. It also has a USB port allowing access to external hard drives and other devices. The smart cable box is now available in 4,000 Walmart stores all over the country.

Some of the features of the Mi Box include a 4K resolution at 60 frames-per-second, power port, 3.5mm headphone jack, HDMI port, and a Bluetooth remote that can be activated and used through voice commands. It comes with pre-installed apps including CBN News, ESPN, Hulu, Netflix, Pandora, and Showtime. Once you turn the Mi Box on, you also get 24 hours of free Sling TV.

The Mi Box doesn't take your eyes off TV screen due to its simple and compact design. It is made of matte plastic and can be had at an affordable price of $69.

Google Home announced just five months ago that they will partner with Xiaomi and another company regarding their Android TV and Google Cast. Google and Xiaomi are hoping the latter's first major entry in the US market may just be what the doctor ordered for the Android TV industry.

Xiaomi actually started selling some of its products in the United States last year when it introduced some of their mobile accessories particularly their battery packs, headphones, and a fitness band. Early in 2016 some of their smartphones were also made available in the country though Xiaomi denied that they were fro authorized ed distributors.

The fourth largest smartphone manufacturer in the world, Xiaomi was founded in 2010 and released its first smartphone in August 2011. The Beijing-based company traditionally engages the online community to promote and get feedbacks on their products. This marketing strategy worked in China and the company hopes the same will happen with the US market.

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