CES 2013: Ultra HDTVs Are Here - LG, Toshiba, And Vizio Take First Shots

By Jordan Mammo email: , Jan 07, 2013 08:37 PM EST

We warned you on Sunday, but if it wasn't clear then it certainly is now: The era of 4K Ultra HD televisions is here. At the very least, that's the impression that companies are trying to make at the 2013 International CES.

LG kicked things off by announcing that in addition to its 84-inch Ultra HD TV, it will be showing off 55-inch and 65-inch models as well. The latter two televisions are reported to offer the same quality screen as the 84-inch, which was recognized as the "Best of Innovations" at this year's show. LG will begin selling Ultra HD displays this coming August.

"LG continues to lead the way in the Ultra HD TV segment," said Havis Kwon, president and CEO of LG Electronics Home Entertainment Company. "In response to expected demand for a range of screen sizes, LG is adding a 55- and 65-inch model to its Ultra HD TV lineup. We are extremely proud of this series as a whole and the 'Best of Innovations' award bestowed on our 84-inch UHD TV by the CEA."

Not to be left out, Toshiba revealed its own Ultra HD models on Monday dubbed the L93000 Series. The Japanese electronics company will similarly offer three different sized models - 58-, 65-, and 84-inch televisions that will go on sale this summer. Perhaps unsurprisingly, Toshiba is expecting the quality of their screens to set it apart from its competitors.

What Toshiba brings is experience in image processing," said Toshiba's VP of product marketing and development Scott Ramirez. "We're taking a 1080p image, restoring it up to an Ultra HD level as well as upscaling it all the same time using our proprietary CEVO 4K Quad+Dual Core Processor - a quad core processor with two extra cores."

And just for good measure, Vizio announced its Ultra HD entry as well. Rather than trot out three separate models, it decided to only showcase a 70-inch display called the XVT70. Offerings by all three companies will boast over 8 million pixels on the screen - roughly four times the resolution of current HDTVs.

Notably, none of these companies declared any prices for their displays. Vizio kept things vague by saying it'd be competitive with what rival manufacturers land on, but that's not saying much considering that price tags are expected to range anywhere from $10,000 to $20,000. The Ultra HD era may be beginning, but it's unlikely many can afford to join it just yet.

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