Chevrolet Motors, one of America's pioneers in the auto industry seems to be really connected to their consumers when it comes to the concepts of vehicles they come up with. Chevrolet believes that there is a niche market of people that love surfing out there and have been yearning for a ride that matches their lifestyle. This year, their dreams have come true as Chevrolet unveils the Colorado Z71, a ride made with the surfers in mind, at the Specialty Equipment Market Association (SEMA) Show 2016.
The Ride Surfers Can Look Forward To
The Chevrolet Colorado Z71 features a 3.6-liter V6 engine with an eight-speed automatic transmission that packs 308 horsepower and a 275 lb-ft crankshaft torque. A Chevrolet Performance Exhaust system is also added to allow the vehicle's exhaust gases' exit, as reported by Car and Driver.
According to Autoblog, the Chevrolet Colorado Z71 also incorporated a bed-mounted Thule rack that can be used as placeholders for water containers, wetsuits and other surfing items. The seat covers are made from a water-resistant material called ventiprene. This wetsuit-like covers allow the passengers to drive off without the need to change their damp clothes. And lastly, the roof-mounted surfboard track that pretty much speaks for itself are among the features surfers can look forward to.
Chevrolet's Partnership With Hurley
The Chevrolet Colorado Z71 comes with a "Seafoam Green" matte finish wherein the logos of Hurley, a famous surfing apparel and accessories brand Chevrolet collaborated to come up with this vehicle, are also incorporated in a subtle manner. Lastly, accessories like light-up bow tie, off-road lights and tubular side steps are also added courtesy of Chevrolet.
Will The Market Respond?
The success of Chevrolet and Hurley's collaboration, which rests mainly on the specific market's reception, remains to be seen. Meanwhile, consumers looking for other reliable Chevrolet vehicle can check out the 2017 Chevrolet Cruze Hatchback.