Apple is now making it possible for people to donate money to their favorite nonprofit organizations just by using the Apple Pay. The company just announced this morning that its payments service Apple Pay will now support the ability to make donations to nonprofit organizations, starting today in the U.S. This includes both Apple Pay on the web as well as within mobile applications. The changes are rolling out just before the holiday seasons, something participating nonprofits hope will have a big impact on their ability to raise funds during this time of increased charitable giving.
What Is Apple Pay?
Apple Pay is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using the iPhones, iPads, Apple Watch and Mac. It is an app that lets mobile devices make payments at contactless points of sale and in iOS apps and On the Web. It digitizes and replaces the credit or debit card chip and PIN or magnetic stripe transaction at point-of-sale terminals.
Apple introduced Apple Pay two years ago and has since expanded the payment service to allow people to order food using their iPhones and purchase new clothes, flowers, shoes or accessories online or in apps. With the launch of its newest computer software this fall, Mac OS Sierra, users can now use Apple Pay in the Safari browser on their desktops and laptops.
How Apple Pay Works?
"Apple Pay gives nonprofit supporters an effortless way to donate instantly," Jennifer Bailey, vice president of Apple Pay, said in an interview. "Websites and apps have been telling us they're seeing twice as many people completing their purchases with Apple Pay than with other payment methods."
According to CNET, Apple has long worked with charities, letting customers buy special apps or make donations through iTunes. The integration with Apple Pay will make it more seamless for people to give money to nonprofits, as well as get more people to follow through with their donation vows.
"More and more people are using mobile phones and digital devices to pay in store and in app," Bailey said Monday. "We think the momentum is fantastic. We think it will continue as strongly as it has these first couple years."
For the list of charitable organizations that allows Apple Pay users to donate, you may visit Apple Newsroom.