Twitter has been furthering its live video streaming content. The social media platform just made its app available on Android TV. It can now be downloaded from Google Play Store. Twitter has previously scored a huge deal with the National Football League. Would these strategies help the tech company's revenue and user growth?
Twitter For Android TV
This Twitter app for Android TV is for avid NFL fans and owners of Google's smart TV platform. You can now stream NFL Thursday night games through this app on your Android TV. According to the PC World, users will also be able to watch clips from news and sports channel offered directly from Twitter. Likewise, people can view tweets.
Those who are interested in downloading the app should have at least the Android 5.0. Though There seem to be some drawbacks about the app. According to the Android Headlines, it may be only limited to streaming. Apparently, those who actually have a Twitter account are probably not able to sign in. There is no evident menu to do just that.
Such problem means that you might not get to access your Twitter account or navigate through it. If you are thinking of Tweeting through the app, you have to wait for that function to be available on the app.
What Does It Mean For Twitter?
Twitter's plan of being acquired by other big companies failed so far. It is also constantly criticized for not doing enough to resolve the hate speech, online abuse and cyberbullying in the social media platform. The tech company is also considering to sell Vine instead of ending it altogether.
On top of it all, Twitter is trying to address the problem of their user growth or lack thereof. That also includes a way to increase their revenue significantly. The company's deal with NFL is definitely big. However, it remains to be seen if this goes far. Twitter has been banking on its live streaming content.
Its fate depends whether these strategies are going to be effective or not.