When you visit websites using your smartphone, many advertisements that are not relevant to your search are showing. We don't need that and those are such disturbance to us. The makers of the Mozilla Firefox introduces today the new web browser of iOS smartphones users. The new feature is called the Firefox Focus. It is a private web browsing which blocks software ads that track online.
The Firefox Focus
According to CNET, Firefox Focus can block ads and also cuts away traditional interface elements like menus and tabs to speed up user's browsing experience. It doesn't go as far as actually blocking ads, though, like Brave or Opera can, but I think Firefox did a great job in terms of this feature.
Mozilla's move underscores the tension between advertisers and users. Page sites like Google search and Facebook homepage are free because of advertising, but ads can invade user's privacy, slow performance, encroach on your monthly data-transfer limits and even deliver software that launches online attacks.
"Much of what makes mobile web pages slow is the technology used to track users on the web. Because Firefox Focus blocks these trackers, it is likely you'll notice a performance boost on the many sites that track your behavior," Mozilla said of the new browser. "When you occasionally see a site that doesn't work because it is dependent on tracking, and if you don't mind that kind of tracking, Firefox Focus makes it easy to open your current site in either Firefox or Safari."
Why Build A Private Browser?
“We felt it was important to have an alternative to these paid content blockers,” said Nick Nguyen, VP of product at Firefox, who claimed the “segment stopped getting promoted by Apple,” and needed reinvigorating.
The release of today’s browser is part of a wider effort at Mozilla to create a better web experience and, in light of the broader and recent election coverage. Even before Trump was declared as the president-elect of the U.S., and heavy blame was placed on Facebook for helping fake news proliferate, Mozilla are already working on ways to encourage web users to look beyond the content they naturally turn to on a daily basis, said Nguyen.