Amazon.com and Fiat Chrysler Automobiles (FCA) have entered into a partnership that allows the commerce and cloud computing company to offer Fiat cars.
The offer is only available for buyers in Italy. The retail company will only have three models from the Italian car company at their disposal - 500, the 500L, and the Panda.
The Panda is the best selling Fiat car in Italy which explains why it was among the models made available online. The 500 and 500L models will target the young professional demography which is mostly reliant on the internet.
Gianluca Italia, Head of Fleet and Business Sales for FCA in Italy, said that, "The time has arrived to give consumers a new, more efficient and transparent way to choose a new vehicle."
The partnership allows consumers to shop for a new car while at the comfort of their own homes. Aside from this, buyers will receive additional discounts upon completion of a transaction.
Once the client is done with all the clicking, Amazon will contact them to agree on a specific dealer and to finalize the transaction. The buyer can then pick up the car after two weeks.
Fox Business considers this move as a step towards disrupting car dealers. Instead of prospective buyers getting their cars from dealers, they would just log in to a computer and click buttons. It will definitely be easier and more practical than going to a car dealer.
These dealers will probably bank on the experience of seeing and 'feeling' a car that many car owners went through before purchasing their new rides.
Fortunately for car dealers, the Amazon and Fiat partnership is relegated to the two companies. Other car manufacturers will still sell their wares the old-fashioned way. But if this move proves successful, only time will tell if others follow their lead.