The iPhone Is Dead In India: How Apple Can Fight Back Against Samsung
Apple is one of the world's leading smartphone makers, but there's one market it hasn't been able to crack: India.
The Cupertino-based company has adjusted its strategy over the last few months, but while its iPhone shipments to India have tripled in three months, Apple still finds itself fighting an uphill battle.
The company shipped more than 250,000 iPhones to the country during its last quarter, but that number only accounts for 5 percent of India's entire smartphone market. Samsung, on the other hand, makes up 40 percent of the country's device shipments.
One reason for Samsung's dominance is price. A new iPhone 5 retails for $850 in India, while older models still go for about $500. That's simply too high for a developing country's general population to stomach, so it's no surprise they've migrated to Samsung. The South Korean giant sells Android-based phones starting at $100.
In order to combat this, the Wall Street Journal reports that Apple has been experimenting with new payment methods, such as offering zero-interest loans for iPhone customers.
While India has more than 800 million wireless users, the country's carriers don't subsidize the cost of smartphones as they do in the United States, meaning Apple's essentially stuck at the premium end of the market until it offers cheaper alternatives.
Of course, depending on who you believe, cheaper iPhone alternatives from Apple may not be that far off. Numerous reports have indicated the company is developing an iPhone mini, or some equivalent device that would allow Apple to compete in developing countries like China and India. Some analysts look at the development as Apple chasing market share, but the fact is that if Apple wants to compete in emerging markets, current iPhone models are simply too expensive.
Apple CEO Tim Cook has also blamed India's convoluted distribution network on the iPhone's inability to penetrate the market. Now, Apple is selling phones directly through two national distributors instead of working with wireless carriers who don't typically have their own stores.
Even opening a specialized Apple store has been a problem. According to the WSJ, the company can't get around Indian laws that require "foreign retailers purchase 30% of the value of India sales from domestic suppliers — unmanageable in a country with virtually no electronics manufacturing."
India's government considers the requirement "reasonable," so it looks like in order to make a bigger impression and compete with Samsung, Apple is going to have to expand its line of available products.
How to Start Your Photography Career: Check Out these Best Smartphones 2020
Instead of buying yourself a camera, why not start with a phone to begin your photography career?
How to Fix Your Broken Samsung Speaker
Samsung has released a really easy guide to help you fix your broken Samsung speaker.
Secret iPhone Tips And Tricks Apple Didn't Let You Know All This Time: Adjust Flashlight Brightness, Set A Timer, And More
iPhone owners usually have some things they wish they could do quickly, such as set a timer or having the degree symbol ready. Well, you can do those things and more, here's how!
Best DVD Players for MacBook Pro: Protect Your Data Through the Ultimate Storage Method
The best way to store your data at the end of the day is still to use a physical DVD. Here are the best external DVD players.
Enhance Your iPhone’s Camera Using These Camera Clips 
Using an attachable camera lens that clips onto your iPhone can improve the quality of your photos. Here are the best ones you can buy on Amazon.
IPhone Anti-Tracking Tech in Upcoming iOS 14 Reportedly Reduces The Amount of Free Apps: Why is That?
Apple's iPhone will receive anti-tracking technology when its latest iOS14 software update comes out. This technology will allegedly make free apps reduce in number on the App Store. But why is that?
MORE IN ITECHPOST
Learn the Skills You Need to Work as a Web Designer
If a career as a web designer sounds appealing to you, you may be curious exactly what you should do to become qualified for the job. Tech has the reputation as being the type of career you can enter without a degree, and while that can be true, it doesn't always make sense to try to kick off your career this way. An investment in a degree pays dividends on your future employability and income.
Are You A Fan Of Elon Musk's Rocket Company? Check These SpaceX Launch Memorabilia Out!
SpaceX has done a lot to forward humanity's progress towards space travel. You can get some memorabilia of SpaceX's launches on Amazon.
[Guide, Tips] How to Play Marvel's Iron Man VR And Get All The Trophies
With the release of the Marvel's Iron Man VR, now even you can take to the skies and fly through canyons as you save civilians and blast bad guys along the way.
But playing the game is even trickier than it sounds.