December 1 is the World AIDS day. As we celebrate this day, Apple Inc. also supports the fight against AIDS through the RED, the 20-person organization founded by U2 singer Bono. Red is known as a charity that has had an outsized impact on those suffering from HIV/AIDS by providing life-saving medicines. Chief Executive Tim Cook confirmed this support in an interview ahead of World Aids Day.
Apple Supports World AIDS Awareness Day
“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us," Apple CEO Tim Cook said in a statement.
USA Today reported that beginning Wednesday, December 1's World AIDS Day, Apple will festoon 400 stores, a fourfold increase from last year, with (RED) signage, while expanding the number of products, games and apps whose purchases channel an undisclosed percentage of their sales price to the organization.
At a small press gathering in New York City on Tuesday, Apple VP Lisa Jackson said "We’ve been part of (RED) from the beginning," adding that the partnership "really aligns with who we are as a company." The campaign, which includes other partners such as Beats, Starbucks, Coca-Cola, and Bank of America, as per The Verge.
The company also said that more than 400 Apple Stores across the globe will turn their logos red or feature (RED) window decals to raise visibility for World AIDS Day.
Apple Offers Great Sales For Consumers
According to Mashable, besides the current lineup of (RED) products, which are available year-round, new (RED) gadgets available starting today include an iPhone 7 Smart Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones and the Pill+ Portable Speaker.
On the software front, next week customers will be able to purchase special (RED) in-app content in 20 popular iOS games including Angry Birds 2, Candy Crush Jelly Saga, Clash of Clans, FarmVille: Tropic Escape and SimCity BuildIt.
There are other ways to support the fight against AIDS through Apple. You can donate directly through iTunes, or you could purchase the holiday album from The Killers, Don’t Waste Your Wishes with 100 percent of the proceeds in the U.S. going to the Global Fund, a partnership that aims to eradicate AIDS, tuberculosis and malaria.