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Google Android Wear, Still The Lesser Wearable Tech Than Apple Watch Despite Magic Minute Project

By Angelie Cagay , Dec 09, 2016 07:42 PM EST
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Are smartwatches still in? Fitbit may not exactly what you think so since it only bought Pebble's software and shut down its hardware. Moreover, Other manufacturers may not think so as well, with smartwatches sales abruptly dropping from the Google Store. Google wants everyone to think these smart timepieces are still hot, which is why it has announced a new Magic Minute Project, which is simply a marketing campaign that's trying to salvage what little is left of Android Wear's market.

The Magic Minute Market

The Magic Minute Project is a marketing campaign made to allure attention to Android Wear. It subsists of one-minute clips showing what is really possible in a minute, like rapping 300 words or parkouring nonstop for 60 seconds while maintaining a low heart rate.The final minute of a competition is always the most intense: The riders perform their 'all-or-nothing' gimmicks and everything is on the line," Google wrote in the Magic Minute blog post.

Other Things You Might Consider To Know

A wide of variety of Android Wear watches were used in the videos, and that includes the Asus ZenWatch 3, the Moto 360 Sport and Moto 360 second-gen, Huawei Watch, the Fossil Q Wander, Fossil Q Marshal and a lot more.
Not just that, but Google mention the Magic Minute Project is now available to everyone and users could submit their videos and may end up being featured on the website committed to the project. Might as well you could still get all of the Android Wear watches shown off in the videos from the Google Store.

That's a true challenge for Google and its Android Wear platform. Some Market research firm currently noted that smartwatch sales as a whole drop 51 percent in the third quarter, with total shipments spanning just 2.7 million units. Moreover, IDC followed that up with another report stating that simple wearables mostly covered by fitness bands assumed for 85 percent of the wearables market.

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