As Microsoft steer away from the smartphone market, fans can't help but think that the company is already turning its back on the smartphone industry. However, Microsoft has confirmed that they won't be turning away from the smartphone market, and we are about to see the "ultimate smartphone" ever. However, it's still hard to imagine the company making it big considering that they don't usually go for the mainstream smartphone trends, and as per Microsoft's CEO, they won't be changing anything about that.
Microsoft's Smartphone Plans
As per Forbes, Microsoft CEO Satya Nadella said in an AFR interview, "We will continue to be in the phone market not as defined by today's market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device. Therefore we stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of."
As implied, Microsoft will still be moving forward with their seemingly long-time goal to be the sole provider of high-end business oriented smartphones. It's undeniable how much of a non-copycat phone the Lumia 950 and 950 XL are and while they didn't really save the company's smartphone department, they practically have little competitions. With that said, it's easy to say that it's not the competition that matters, it's how big of a market does Microsoft have.
Can Microsoft Make It Big With Their Next Smartphone?
As of now, it's still hard to predict whether or not Microsoft's next flagship phone will be a big hit. If they create it exactly like the Lumia 950 and 950 XL, then it will almost certainly be another failed shot. However, if they correct some wrongs and improve some things, it could actually be a good release. One of the things Microsoft could improve is its app Marketplace. If the company can add more mainstream apps, it will no longer matter if they don't have the extra glitz and glamour that other brands have. Microsoft's smartphone will be as functional as its competitors and at the same time offer some things the others don't have like Continuum, Surface Pen and more.
With that said, it's still difficult to judge whether or not Microsoft's idea of retaining its smartphone standards is a good idea. Right now, what's certain is that it is a critical decision. Nevertheless, it's also difficult to picture out a company as computer-oriented as Microsoft steering towards copying trendy smartphones. It's hard to imagine the company designing smartphones that are all about glamour and none about computer. As of now, it is still easier to see Microsoft creating PC-level smartphones that are more like small computers than typical smartphones.
Nevertheless, as mentioned, as long as Microsoft can find out what consumers want in a phone, being a top smartphone won't be impossible for the company. Whether it involves improving its app store or making its smartphone more premium-looking, no one can tell yet. What's certain is that every smartphone enthusiast is watching Microsoft's every move in the hopes of seeing the company do something extraordinary that will put its name in the top smartphones list.