If there's one thing Apple will never forget, it's "don't let your competitors pass you in innovation." It happened back in the day between Apple and Microsoft, and Apple doesn't plan on letting history repeat itself with Samsung. Apple knows it has let Samsung catch up not only in features but more importantly in the minds of consumers, thinking Samsung offers cool and exciting features that Apple's iPhone does not have. Things are about to change.
If the latest iPhone 5S rumor is to be believed, Apple has a plan up its sleeve and is preparing a "killer feature" for its next flagship smartphone. If there's any company that can turn things around and surprise the world with something magical, it's Apple. Samsung really began to close in on Apple with the Samsung Galaxy S3. It was the first smartphone in years to dethrone iPhone: the tech world knew it, Samsung knew it, and so did Apple.
Apple caught a big break when Samsung announced the Galaxy S4: the smartphone was given so much hype by Samsung and the media that it underwhelmed people when it was unveiled. An off-Broadway show with tap dancing inside Radio City Music Hall couldn't hide the fact that the Galaxy S4 wasn't as revolutionary for Samsung as the Galaxy S3.
Whenever Apple releases an iPhone "S," users can expect the same design of its predecessor but with internal changes such as upgraded processor, improved camera, more RAM and, in the iPhone 4S' case, it was Siri. Apple knows it needs to "wow" the world again and, according to a Barron's analyst, Apple will do that with the iPhone 5S.
"You saw the Samsung Galaxy S4 come out last week, that shows you the innovation cards are up for grabs. What is lacking in that product [the S4] is a killer feature. We think that's where Apple will surprise this year. This [iPhone] 5S cycle this year will be about a killer feature that drives consumers increasingly to the platform, and that increases the value of those 500 million accounts," says Barron's.
Apple recently added a "Why iPhone?" page on Apple's site reminding users why iPhone is better than its competitors: hint, hint, Samsung. Unlike Samsung, Apple is being tactful and not calling out Samsung, as Samsung loves to do in its ads. It's been too long since Apple really wowed us, and now that Samsung has underwhelmed, don't be surprised to be completely blown away by a new feature we never thought we needed until Apple showed us why.