CVS/pharmacy Launches iPad App with 3-D Virtual Store

By Slav Kandyba , Mar 25, 2013 08:02 PM EDT

CVS/pharmacy has launched an iPad app that features a virtual 3-D CVS/pharmacy and provides quick access to services from the pharmacy, ExtraCare, Photo Center and MinuteClinic.

The app provides a personalized retail experience, the company announced in a statement, that was developed using technologies that bring to life a customized drugstore.

"As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health," said Brian Tilzer, senior vice president, chief digital officer for CVS/pharmacy. "The new CVS iPad app provides the millions of customers who visit on a tablet device each month with a virtual feeling of visiting their neighborhood CVS/pharmacy from their home or on the go. Our app makes it unbelievably easy for customers to shop, fill prescriptions, manage their ExtraCare accounts and more through a highly personalized experience and 3D realism."

The app is available for free on iTunes and incorporates an interactive, user-friendly virtual CVS/pharmacy interface that relies on gesture-based movements that are native to touch-screen tablet environments. Tapping on popular areas of the store from the home screen will launch mini apps (different parts of the store) including pharmacy services with enhanced prescription management.

Customers will be able to scroll through all their prescriptions and schedule refills and view prescriptions available for pick-up. Caregivers can manage prescriptions for themselves and their families, using native tablet functionality such as drag-and-drop, and easily sort by patient name, refill status and more. Patients can also view prescription details instantly with zoom-in detail screens and scan in refills using the iPad camera (supported on iPad 3 and above).

Users can shop and search the full product catalog, sorted by category. Savvy shoppers can also access weekly deals to take advantage of new offers every day on popular household essentials, beauty products, health needs and gifts.

App users will be able to upload photos from their tablet camera roll to be printed for pick-up that same day at a local CVS/pharmacy. Customers can also see various other photo products available in-store.

CVS/pharmacy plans to launch apps for additional tablet platforms and continue to enhance the CVS iPad app in the near future. 

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