Twitter Dashboard, an iOS exclusive and desktop app dedicated to helping users manage their accounts, is scheduled to take an exit on February 3. News of the Dashboard shutdown was revealed through a series of Tweets posted by the team.
Twitter launched Dashboard in late June 2016 as "a powerful tool designed to help businesses connect with their customers and community." Twitter product and engineering manager, Noah Pepper said that "It gives business owners a clear picture about what's being said about their businesses, lets them schedule tweets, and offers insights."
The app's features include the ability to customize feeds, schedule your tweets, personalize your notifications, and tweet recommendations. You can see what other people are saying about you or the business, check out the analytics while allowing you to engage with your audience.
Twitter has not revealed the reason they are removing Twitter Dashboard, however, it did say that all scheduled tweets will still be posted as it was scheduled and can be managed using the desktop tool with more or less the same function, TweetDeck. The Dashboard shutdown was not really a shocker since the app was still said to be in its beta phase. It's just a shame since it was apparently well received by its users.
Is it really the end of Dashboard though? It may not be so. It was announced that Dashboard will have its best features integrated into Twitter for everyone to use. We have no idea just yet which features we will be seeing.
Twitter has been trending with goodbyes lately, as its head of mobile EMEA, Ross Sheil, is also exiting from the company to broaden his horizon in the mobile tech world. Kathy Chen, the head of Twitter China also announced at the end of 2016 that she was leaving her position as managing director after just seven months.