Customers who were using Windows Phone is now facing a huge setback in their intentions to get the greatest experience in their devices, since it has been known that Samsung-owned SmartThing app announced on its official blog that it will be retiring its services in these smartphones on April 1, 2017.
Window Phone Users Represent A Small Market For SmartThing App
According to Sam Mobile, the company mentioned through the blog post that the reason why it is retiring the SmartThing app from Windows Phone is that it can no longer provide the desired level of support and updates for the platform, which is something that would definitely cause a lot of troubles to the users. However, the controversial detail about this decision is that it is practically reversal from the company´s original commitment less than a year ago to provide monthly updates for the SmartThing app for Windows Phone.
Although there are no major explanations from the company on this issue, analysts suggest that retiring the SmartThing app is due to the fact that there´s not much Windows Phone users. Of course, being a market without an attractive amount of users, keeping the app would eventually become problematic, since the revenues and benefits might be less than the company expects.
Runtastic Also Retired Its Service For Windows Phone
As reported by Neowin, this specific detail is actually so important that in addition to Samsung´s SmartThin app, there are many others that also retired from Windows Phone, including Amtrak, eBay, Delta Air Lines, and the fitness tracking platform Runtastic, which posted on its support site that Windows Phone has far fewer users compared to iOS and Android, and that the company always has to make its decisions based on where it see the greatest potential.
Given the fact that there´s a declining interest in Windows Phone among the new buyers, and the replacement for other mobile devices, apps like Runtastic and SmartThing app cannot keep providing its services in a small market. In fact, Windows share of global smartphone shipments dropped to 0.4 percent in 2016 and is expected that this situation will continue this year.