Ford Motor Company has a new Chief Brand Officer and his name is Musa Tariq, the former director for Apple. Apparently, the automaker is looking to make some big changes and Tariq happens to be the right person for the job.

Ford Has A New Chief Brand Officer

According to report, Ford CEO Mark Fields hired Musa Tariq to be the chief brand officer and the former will start on Jan. 30, 2017. The decision is due to the automaker's expansion to the mobility industry. "As we grow our business, we're also expanding our focus on and investment in building and differentiating our iconic Ford brand, which is known, loved and trusted around the world," said Fields in the same report.

Why Is It A Big Deal?

According to Forbes, Musa Tariq has quite the resume. Apparently, Tariq was the former marketing and communication director for retail of Apple Inc. In addition, Tariq is also known for leading some the biggest transformations in some of the most popular brands in the world. Accordingly, Tariq was also the global head of digital marketing and director of social media and community for the world renowned brand Nike. Furthermore, Tariq also served at Burberry as the first-ever director of social media. To sum it all up, Musa Tariq is basically a big shot in the world of marketing.

What This Means For Ford

Needless to say, Musa Tariq certainly has a very impressive resume. Given the fact that he is a very well-known individual and considered one of the best at what he does, it is expected that he will bring Ford Motor Company to greater heights. Transition phases are considered to be one of the most difficult stages that growing companies go through regardless of their size. With Musa Tariq's knowledge and expertise as the automaker's new chief brand officer however, Ford Motor Company is more likely to be more successful with its expansion.