An automaker's logo can and should be as known and as recognizable as its cars, if not more. That makes a company's logo design a very important task.
Tesla's logo is certainly not unknown, but it turns out that there's more to it than may be immediately apparent.
About The Tesla Logo
As said in a recent report from GreenCarReports, what looks like simply a stylized "T" is actually a reference to the company's products, according to a recent tweet from Tesla CEO Elon Musk. The Tesla logo is made to represent the cross-section of an electric motor, Musk shared to a querying Twitter follower.
Musk seemed to be referring to the main body of the "T" symbol as representing one of the poles that stick out of a motor's rotor, with the second line on top representing a section of the stator.
Tesla Logo Represents Its Products
Repeating the Tesla logo in a circle, with the top of each "T" positioning outward, does indeed create a reasonable symbol of an electric-motor cross-section. Many analysts think it even matches the logo of SpaceX, another one of Musk's ventures that design and builds rockets, as well as sending payloads into orbit.
Other Logos Of Musk's Companies
According to Gizmodo, both logos were designed by RO-Studio, a design firm based in New Jersey. Compared to those of SpaceX and Tesla, the logo of Musk's third major business is relatively straightforward.
SolarCity's logo includes a sun graphic, which represents the power source for the company's solar panels. Musk negotiated Tesla's purchase of SolarCity just last year, citing anticipated some synergies between solar energy and Tesla's trademark energy-storage battery business.
Recently, the company officially re-branded and became simply known as "Tesla Inc.," rather than the previous "Tesla Motors." Last year, it officially acquired the rights to the domain name "Tesla.com" after 10 years of effort on trying.