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Facebook And MTV Hire Will Strengthen Its Competition Against Netflix And YouTube

By Edge Ison , Feb 10, 2017 04:11 AM EST
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Facebook just hired a former MTV executive to boost its TV and video aspirations.

Mina LeFevre is the new Head of Development at Facebook and she brings with her plenty of experience in the field of television. The hiring is in line with the social network's wish to make its own original content.

LeFevre will specifically spearhead the company's original content endeavor that will be both scripted and unscripted. Her new task is similar to what she has done at MTV on which she was the executive vice president as well as the head of scripted development.

LeFevre shared a Facebook post last Feb. 8 which said that she is excited with this fresh adventure and that it is a dream on her part to be among those who will help Facebook build its original content network. She also stressed that this is in line with her propensity to be "drawn to the idea of building something".

Some of LeFevre's contribution to MTV includes shows such as "Teen Wolf", "Awkward", "Finding Carter", and "Scream". Facebook is aiming to have shows that will cater to a large audience similar to how Netflix and Amazon succeeded with "Stranger Things" and "Mozart of the Jungle", respectively.

There is also a connection seen between Facebook's hiring of the veteran TV executive and its development of a set-top box video app which is aimed at providing Facebook users another venue to view video content. The set-top box will be available for Apple TV and other TV boxes. The social network's founder and CEO had long indicated the company's interest in video content as evidenced by the introduction of Facebook Live and other video-centric features. Zuckerberg even said that video is a big priority because "that's where the money is" so it shouldn't come as a surprise that LeFevre is now part of the Facebook team.

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